Sr Marketing Manager - Competitive Intelligence

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by GE Aerospace, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Marketing Manager - Competitive Intelligence at GE Aerospace will be responsible for developing and implementing strategies to analyze market trends and competitive landscape to support strategic decision-making. This role will involve gathering and interpreting data on competitors' offerings, marketing strategies, and overall positioning in the aerospace industry. The successful candidate will work collaboratively across various teams to translate competitive insights into actionable strategies, aiding in the enhancement of our market position and driving growth initiatives.

Job Responsibilities

• Conduct thorough competitive analysis to identify strengths, weaknesses, opportunities, and threats related to key competitors.
• Develop comprehensive market intelligence reports and presentations for various stakeholders, including senior management.
• Continuously monitor industry trends and market dynamics to provide strategic recommendations.
• Collaborate with product development teams to ensure alignment with market needs and competitive offerings.
• Identify and utilize data analytics tools to extract insights from market data.
• Lead cross-functional teams in the execution of competitive strategy initiatives.
• Establish and maintain competitive intelligence databases to support ongoing analysis.
• Provide training and support to team members on competitive intelligence methodologies and tools.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in marketing, competitive analysis, or a related field, preferably within the aerospace or technology sectors.
• Strong understanding of data analytics and market research methodologies.
• Exceptional analytical and problem-solving skills.
• Proficient in using competitive intelligence tools and technologies.
• Excellent communication and presentation skills, with the ability to present complex information clearly.
• Proven ability to work collaboratively in a cross-functional environment.
• Strong project management skills with a focus on meeting deadlines and objectives.

Technologies & Tools

The Senior Marketing Manager - Competitive Intelligence will utilize various technologies and tools to conduct market research and analysis, including but not limited to, CRM software, data visualization tools (such as Tableau), web scraping and research tools, and advanced Excel functionalities. Familiarity with competitive intelligence platforms such as Owler or Crayon is also beneficial for effective data gathering and analysis.

Ideal Candidates

The ideal candidate for this position will possess a strategic mindset, demonstrating the ability to translate insights into actionable strategies that foster growth. They will be driven by a passion for understanding the competitive landscape and exhibit strong leadership qualities to effectively guide cross-functional teams. A suitable candidate will have a high degree of adaptability, showcasing resilience in a fast-paced environment, with a commitment to continuous learning and professional development in the ever-evolving aerospace industry.