Sr. Marketing Manager (Events & Demand Generation)

About this kind of role

What a Sr. Marketing Manager (Events & Demand Generation) usually does. The employer's own details are in the listing.

Typically does: Develops and executes marketing strategies focused on event marketing and demand generation to drive lead generation and brand awareness. This includes planning and managing events, both virtual and in-person, and creating campaigns to attract and engage target audiences. Responsibilities also involve analyzing campaign performance, identifying areas for improvement, and collaborating with sales and product teams. A key focus is on optimizing marketing spend and maximizing return on investment.

Tools and skills: Proficiency in marketing automation platforms (like Marketo or HubSpot), CRM software (such as Salesforce), analytics tools (Google Analytics), and strong project management, communication, and analytical skills are generally required.

Good fit for: Individuals with a strong understanding of marketing principles, a data-driven approach, and a passion for creating engaging experiences are often successful in this role.