Sr. Marketing Manager, Search Marketing

About this kind of role

What a Sr. Marketing Manager, Search Marketing usually does. The employer's own details are in the listing.

Typically does: Develops and executes search marketing strategies to increase brand visibility and drive qualified traffic to websites. This includes managing paid search campaigns, optimizing website content for search engines, and analyzing campaign performance to identify areas for improvement. Responsibilities often involve keyword research, ad copywriting, bid management, and collaborating with other marketing teams. A key focus is on maximizing return on investment for search marketing activities.

Tools and skills: Proficiency in Google Ads, Google Analytics, Search Engine Optimization (SEO) tools like SEMrush or Ahrefs, and strong analytical and communication skills are generally required.

Good fit for: Individuals with a strong analytical mindset, a passion for data-driven decision-making, and excellent communication skills often thrive in this role.