Sr. Marketing Manager, Search Marketing

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Written by AI from the job title and company, not by myGwork - LGBTQ+ Business Community, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Marketing Manager, Search Marketing at myGwork will play a critical role in shaping and executing the search marketing strategy to elevate brand visibility, drive targeted traffic, and enhance engagement within the LGBTQ+ business community. This position requires a strategic thinker with a strong background in search engine optimization (SEO), paid search (PPC), and data analytics. The successful candidate will collaborate with cross-functional teams to ensure the alignment of marketing initiatives and improve campaign performance across multiple platforms.

Job Responsibilities

• Develop and implement comprehensive search marketing strategies that drive traffic and engagement.
• Oversee all SEO initiatives, including keyword research, on-page optimization, and link-building strategies.
• Manage PPC campaigns across various platforms to maximize ROI and meet budget objectives.
• Analyze search marketing performance metrics and generate actionable insights to guide future strategies.
• Collaborate with content, social media, and design teams to ensure cohesive marketing efforts.
• Stay updated on search engine algorithm changes and industry trends to maintain competitiveness.
• Lead and mentor a team of marketing specialists, fostering a culture of continuous improvement.
• Prepare and present reports to internal stakeholders, showcasing campaign performance and recommendations for optimization.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• Minimum of 5-7 years of experience in search marketing, with demonstrated success in driving traffic and conversions.
• Proficient in SEO tools (e.g., Google Analytics, SEMrush, Moz) and PPC platforms (e.g., Google Ads, Bing Ads).
• Strong analytical skills with an ability to interpret data and insights effectively.
• Exceptional project management and organizational skills.
• Excellent verbal and written communication skills, with the ability to work collaboratively in a team.
• Experience within the LGBTQ+ community or commitment to diversity and inclusion initiatives is highly desirable.

Technologies & Tools

The Senior Marketing Manager will utilize a variety of tools and software to support search marketing efforts, including but not limited to, Google Analytics for performance tracking, SEMrush for SEO analysis, Google Ads for PPC campaigns, and various A/B testing tools to refine marketing strategies. Familiarity with CRM tools, email marketing platforms, and social media analytics is also essential for integrated campaign planning.

Ideal Candidates

The ideal candidate for the Senior Marketing Manager, Search Marketing position will be an innovative thinker who possesses strong leadership qualities and a passion for leveraging data to drive successful marketing strategies. This individual should be a proactive problem solver with exceptional interpersonal skills, capable of thriving in a dynamic environment while managing multiple projects. A deep understanding of the LGBTQ+ community's unique dynamics within the business landscape will be advantageous.