Sr. Marketing Manager, Search Marketing

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Written by AI from the job title and company, not by myGwork - LGBTQ+ Business Community, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Marketing Manager, Search Marketing at myGwork will be responsible for driving the overall digital marketing strategy with a strong focus on search engine optimization (SEO) and pay-per-click (PPC) campaigns. This role requires a strategic thinker who can analyze data to optimize search initiatives, enhance brand visibility, and lead efforts to improve website traffic and conversions. The ideal candidate will collaborate cross-functionally with content, creative, and analytics teams to implement cohesive marketing strategies that align with our organizational goals and values in supporting the LGBTQ+ community.

Job Responsibilities

• Develop and execute comprehensive search marketing strategies that align with myGwork's growth objectives.
• Manage and optimize SEO projects, including keyword research, on-page and off-page optimization, and content strategies.
• Oversee PPC campaigns across various platforms, including Google Ads and social media advertising.
• Conduct competitive analysis and industry research to identify new opportunities for search marketing initiatives.
• Analyze performance metrics and provide insights and recommendations to improve search marketing effectiveness.
• Collaborate with cross-functional teams to align search strategies with overall marketing goals.
• Prepare and present reports on search marketing performance to stakeholders.
• Stay informed on industry trends and algorithm updates to ensure best practices are followed.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in search marketing, with a focus on both SEO and PPC.
• Proven track record of successful digital marketing campaigns with quantifiable results.
• Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, SEMrush).
• Proficiency in SEO and PPC tools, such as Moz, Ahrefs, Google Ads, and Bing Ads.
• Excellent communication and project management skills.
• Ability to work collaboratively in a fast-paced environment.

Technologies & Tools

The Senior Marketing Manager will utilize a range of technologies and tools to execute effective search marketing strategies. This includes search engine marketing platforms such as Google Ads and Bing Ads, SEO tools like Moz and SEMrush, as well as analytics software including Google Analytics and Tableau. Familiarity with content management systems (CMS) and email marketing tools will also be essential for integrating search marketing efforts with wider digital initiatives.

Ideal Candidates

Ideal candidates for the Senior Marketing Manager, Search Marketing position at myGwork exhibit a blend of creativity and analytical thinking. They possess a passion for digital marketing and a strong commitment to supporting the LGBTQ+ community. Candidates should demonstrate leadership qualities, adaptability, and the ability to thrive in a collaborative environment. An understanding of diverse perspectives and a commitment to inclusion will also be viewed favorably, as the ideal candidate will embody myGwork's mission and values.