Sr. Media Manager - Remote | WFH

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Job Overview

The Sr. Media Manager is responsible for developing, implementing, and managing comprehensive media strategies that elevate brand presence and drive engagement. This role requires a strategic thinker with a robust understanding of digital and traditional media landscapes, capable of optimizing campaigns across multiple channels. The ideal candidate will collaborate with cross-functional teams to ensure alignment with overall marketing strategies and will analyze performance metrics to refine media initiatives continuously.

Job Responsibilities

• Develop and execute comprehensive media plans that maximize brand visibility and engagement.
• Conduct market research to identify trends and insights that inform media strategies.
• Collaborate with creative teams to produce compelling advertising content for various platforms.
• Manage relationships with media vendors, negotiating rates and optimizing media buys.
• Track and analyze campaign performance metrics, providing actionable insights for optimization.
• Stay current with industry trends, emerging technologies, and competitive landscape.
• Lead and mentor junior members of the media team, fostering a culture of collaborative success.
• Prepare comprehensive reports on media performance and present findings to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 5 years of experience in media planning and buying.
• Strong understanding of digital media, programmatic advertising, and data analytics.
• Proficiency in media management software and analytics tools.
• Excellent communication, negotiation, and interpersonal skills.
• Proven ability to manage multiple projects under tight deadlines.
• Strong analytical skills, with a data-driven mindset.

Technologies & Tools

The Sr. Media Manager will utilize various technologies and tools in this role, including but not limited to media management platforms, analytics software such as Google Analytics and Tableau, project management tools like Asana and Trello, and social media management systems including Hootsuite and Buffer. Familiarity with programmatic advertising tools and CRM systems will also be essential in executing effective media strategies.

Ideal Candidates

Ideal candidates for the Sr. Media Manager position are strategic thinkers who possess a blend of creativity and analytical skills. They are detail-oriented with a strong ability to interpret data to make informed decisions. These individuals excel in collaborative environments and demonstrate effective leadership and mentorship capabilities. A passion for the media landscape and a proactive approach to staying ahead of trends will further distinguish them in this dynamic role.