Sr. Paid Media Manager (Digital Agency)

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Written by AI from the job title and company, not by Seer Interactive, so some details may not match this job. The employer's own page has the real description.

Overview

As a Senior Paid Media Manager at Seer Interactive, you will play a pivotal role in driving innovative digital media strategies that enhance our clients' online presence and profitability. You will be responsible for overseeing the planning, execution, and optimization of paid media campaigns across various digital platforms. Collaborating closely with cross-functional teams, you will aim to deliver exceptional results while maintaining strong relationships with clients and stakeholders. Your expertise will guide data-driven decision-making and performance analysis, ensuring that our paid media initiatives align with overall marketing goals.

Job Responsibilities

• Develop and implement comprehensive paid media strategies to achieve client objectives and maximize ROI.
• Oversee the execution of campaigns across multiple channels, including Google Ads, Facebook, Instagram, and LinkedIn.
• Conduct thorough keyword research, audience segmentation, and targeting to drive effective campaign performance.
• Analyze campaign performance metrics, generate reports, and present findings to clients with actionable insights and recommendations.
• Collaborate with internal teams such as SEO, content, and analytics to align campaign strategies and share best practices.
• Manage and mentor junior team members, fostering their professional development and growth within the agency.
• Stay updated on industry trends, tools, and best practices to continually enhance our paid media offerings.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in digital marketing with a focus on paid media management.
• Proven track record of developing and executing successful paid media campaigns with measurable results.
• Strong analytical skills with the ability to interpret complex data and derive actionable insights.
• Extensive knowledge of digital advertising platforms and their respective best practices.
• Exceptional communication and presentation skills for engaging clients and stakeholders.
• Experience with tracking tools such as Google Analytics and Tag Manager, as well as reporting tools.

Technologies & Tools

The Senior Paid Media Manager will utilize a variety of technologies and tools to enhance campaign effectiveness and streamline processes. These include, but are not limited to, Google Ads, Facebook Ads Manager, SEMrush, Google Analytics, Tag Manager, and various reporting and data visualization tools. Familiarity with programmatic advertising platforms and automation tools is also beneficial as they play a crucial role in optimizing ad spend and targeting.

Ideal Candidates

Ideal candidates for the Senior Paid Media Manager position at Seer Interactive are innovative thinkers who possess a strong analytical mindset and can thrive in fast-paced environments. They are detail-oriented and proactive in identifying opportunities for improvement while remaining adaptable to changing market dynamics. Additionally, strong interpersonal skills are essential, as the role involves collaborating with diverse teams and clients. The ability to mentor junior staff and share knowledge effectively will further contribute to the agency's success.