Sr. Paid Media Manager (Digital Agency)

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Written by AI from the job title and company, not by Seer Interactive, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Senior Paid Media Manager at Seer Interactive will spearhead the strategy and execution of paid media campaigns across various platforms to drive client success. This role demands a strategic thinker who can utilize data-driven insights to enhance campaign performance, optimize budget allocation, and ensure maximum return on investment. The successful candidate will collaborate with cross-functional teams to create tailored marketing solutions that align with client objectives, adapt to industry trends, and manage day-to-day operations of the paid media department.

Job Responsibilities

• Develop and implement comprehensive paid media strategies for a diverse portfolio of clients.
• Conduct in-depth analysis of campaign performance metrics, translating data into actionable insights for continuous improvement.
• Manage and optimize budgets across various channels including Google Ads, social media platforms, and display networks.
• Lead a team of media specialists, providing mentorship, training, and strategic direction to enhance team performance.
• Collaborate with account managers and creative teams to align paid media initiatives with client branding and overall marketing strategies.
• Stay abreast of emerging digital marketing trends and technologies to innovate and implement cutting-edge paid media solutions.
• Present campaign performance reports and strategic recommendations to clients, ensuring transparency and satisfaction.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on paid media management.
• Proficient in PPC platforms (Google Ads, Bing Ads) and social media advertising (Facebook Ads, LinkedIn Ads, etc.).
• Strong analytical skills with experience in tools such as Google Analytics and SEMrush.
• Exceptional communication and leadership abilities, with experience managing teams.
• Proven track record of driving revenue growth and enhancing campaign performance through innovative strategies.
• Certifications in Google Ads and Facebook Blueprint are highly desirable.

Technologies & Tools

The Senior Paid Media Manager will work with a suite of advanced technologies and tools, including Google Ads, Bing Ads, Facebook Ads Manager, and various analytics software such as Google Analytics and Tableau. Additionally, familiarity with project management tools like Asana or Trello, and reporting tools such as Supermetrics will be beneficial for the efficient tracking and management of campaigns.

Ideal Candidates

Ideal candidates for the Senior Paid Media Manager position are detail-oriented individuals who possess a strong analytical mindset and a proactive approach to problem-solving. They thrive in fast-paced environments, showing resilience and adaptability in the face of challenges. Strong interpersonal skills are essential as this role requires effective collaboration with clients and team members. The candidate should have a passion for digital marketing trends and a commitment to delivering exceptional results that exceed client expectations.