Sr. Paid Media Manager (Digital Agency)

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Written by AI from the job title and company, not by Seer Interactive, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Paid Media Manager at Seer Interactive will play a pivotal role in developing and executing innovative paid media campaigns that drive client success. This position requires a strategic mindset and a passion for digital marketing, as the successful candidate will lead a team of media specialists, analyze campaign performance, and provide actionable insights. The Senior Paid Media Manager will collaborate with clients, ensuring alignment with overall business objectives while driving continuous improvement and optimization of advertising spend across multiple platforms.

Job Responsibilities

• Develop, implement, and optimize paid media strategies across various platforms including Google Ads, Bing Ads, Facebook, LinkedIn, and display networks.
• Manage and mentor a team of paid media specialists, ensuring effective collaboration and professional development.
• Conduct in-depth analytics to assess campaign performance, providing insights and recommendations to improve ROI.
• Coordinate with cross-functional teams, including SEO, content, and analytics, to create cohesive and integrated marketing efforts.
• Prepare and present regular reporting on campaign performance to stakeholders, highlighting successes and areas for improvement.
• Stay updated on the latest trends and changes in paid media and digital marketing landscapes to inform strategy and planning.
• Oversee budget allocation, ensuring strategic use of resources to maximize campaign effectiveness.
• Build and nurture client relationships, acting as a trusted advisor to foster long-term partnerships.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in paid media management within a digital agency or similar environment.
• Proven expertise in PPC campaign management, analytics, and optimization.
• Strong proficiency with digital advertising tools such as Google Ads, Facebook Ads Manager, and analytics platforms.
• Exceptional analytical skills, with a strong ability to translate data into actionable insights.
• Excellent written and verbal communication skills to effectively convey ideas and reports to clients and team members.
• Strong leadership abilities, with prior experience in managing teams and fostering a collaborative work environment.

Technologies & Tools

The Senior Paid Media Manager will utilize various technologies and tools to effectively manage and analyze advertising campaigns. Key platforms include Google Ads, Facebook Ads Manager, Bing Ads, and various analytics solutions such as Google Analytics and various reporting dashboards. Familiarity with programmatic advertising tools and data visualization software may also be preferred to enhance strategic decision-making.

Ideal Candidates

Ideal candidates for the Senior Paid Media Manager position will possess a blend of analytical acumen and creative problem-solving skills. They should be adaptable and proactive, displaying a strong ability to manage multiple projects simultaneously while meeting tight deadlines. A commitment to continuous learning and professional growth, along with strong interpersonal skills, will set candidates apart, enabling them to thrive in a dynamic, client-focused environment.