Sr. Paid Media Manager - Entertainment

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by ANTI AGENCY GROUP, so some details may not match this job. The employer's own page has the real description.

Overview

The Sr. Paid Media Manager at ANTI AGENCY GROUP will play a pivotal role in developing, executing, and optimizing comprehensive paid media strategies for our entertainment clients. This position requires a strategic thinker with a proven track record in managing high-budget campaigns across multiple platforms. The successful candidate will collaborate closely with creative teams and analytics to enhance campaign effectiveness, drive revenue growth, and elevate brand presence in the entertainment sector.

Job Responsibilities

• Develop and implement effective paid media strategies tailored for entertainment clients.
• Manage and optimize budgets for various digital advertising channels including search, social, and display.
• Collaborate with cross-functional teams to create impactful ad campaigns that align with client objectives.
• Conduct competitive analysis to identify market trends and innovate paid media solutions.
• Utilize data analytics tools to monitor campaign performance and adjust strategies accordingly.
• Foster relationships with media vendors and platforms to negotiate and maximize advertising effectiveness.
• Prepare and present detailed reports to stakeholders, showcasing key performance metrics and ROI.
• Stay current with industry trends and advancements in paid media technologies.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in paid media management, preferably in the entertainment industry.
• Strong understanding of digital marketing channels including PPC, social media advertising, and programmatic buying.
• Proficient in data analysis and experience with analytical tools such as Google Analytics and Dashboards.
• Excellent verbal and written communication skills, with the ability to present complex data simply.
• Proficiency in industry-specific tools such as Google Ads, Facebook Ads Manager, and SEMrush.
• Strong organizational skills with attention to detail and ability to time-manage multiple projects.

Technologies & Tools

The Sr. Paid Media Manager will utilize a variety of technologies and tools to enhance campaign performance and reporting accuracy. Key software include Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, and various marketing automation and reporting platforms. Familiarity with CRM software and project management tools such as Asana or Trello will also be beneficial.

Ideal Candidates

Ideal candidates for the Sr. Paid Media Manager position will possess a blend of creativity and analytical thinking, with a passion for the entertainment industry. They should have a proactive approach to problem-solving and be able to thrive in a fast-paced, dynamic environment. Strong leadership qualities, excellent collaboration skills, and a commitment to delivering high-quality results will make them stand out in this role. Additionally, a genuine interest in staying ahead of market trends and continuous learning would be advantageous for success at ANTI AGENCY GROUP.