Sr. Paid Media Manager

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Job Overview

As a Sr. Paid Media Manager at PBJ Marketing, you will be responsible for overseeing the strategy, execution, and optimization of our paid media campaigns across various platforms. This role requires a deep understanding of digital marketing and analytics, the ability to coordinate and lead a team, and a commitment to delivering exceptional results for our clients. You will collaborate with cross-functional teams to ensure alignment with overall marketing objectives and to maximize ROI for our advertising efforts.

Job Responsibilities

• Develop and implement comprehensive paid media strategies to achieve client goals and objectives.
• Manage and optimize campaigns across various platforms, including Google Ads, Facebook, and LinkedIn.
• Track and analyze campaign performance metrics to drive continuous improvement.
• Lead a team of media specialists and coordinate their efforts to ensure effective campaign execution.
• Prepare detailed reports and presentations for clients that showcase campaign performance and insights.
• Stay up-to-date with industry trends and best practices to maintain a competitive advantage.
• Collaborate with creative and content teams to develop compelling ad copy and visuals.
• Conduct market research to identify new opportunities for targeting and reach.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in paid media management or digital marketing.
• Strong proficiency in Google Ads, Facebook Ads Manager, and other digital advertising platforms.
• Ability to analyze data and provide actionable insights for campaign optimization.
• Excellent communication and interpersonal skills.
• Experience in budget management and performance forecasting.
• Certifications in Google Ads and Facebook Blueprint are highly preferred.

Technologies & Tools

The Sr. Paid Media Manager will utilize a variety of technologies and tools to execute and analyze paid media campaigns effectively. This includes but is not limited to Google Ads for search and display advertising, Facebook Ads Manager for social media campaigns, Google Analytics for performance tracking, and various reporting tools for data visualization and insight generation. Familiarity with marketing automation platforms and CRM systems is also advantageous to enhance campaign targeting and effectiveness.

Ideal Candidates

Ideal candidates for the Sr. Paid Media Manager position possess a blend of analytical thinking, creativity, and strong leadership skills. They thrive in fast-paced environments and are adept at managing multiple campaigns simultaneously. An ideal candidate demonstrates a passion for digital marketing, a strong ability to work collaboratively with cross-functional teams, and a solutions-oriented mindset. Moreover, effective communication skills are essential, as the role requires interfacing with clients and presenting strategies and results clearly and persuasively.