Sr. Paid Media Manager

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Written by AI from the job title and company, not by Seer Interactive, so some details may not match this job. The employer's own page has the real description.

Job Overview

Seer Interactive is seeking a dedicated and experienced Senior Paid Media Manager to join our dynamic team. In this role, you will be responsible for the strategic planning, execution, and optimization of paid media campaigns across various digital platforms. You will lead a team of media specialists, driving growth and maximizing ROI for our clients through innovative and data-driven strategies. Your expertise will play a crucial role in aligning campaign objectives with client goals, and you will collaborate closely with cross-functional teams to deliver exceptional results.

Job Responsibilities

• Develop and implement comprehensive paid media strategies across platforms, including Google Ads, Facebook, Instagram, LinkedIn, and more.
• Analyze campaign performance metrics to identify areas for improvement and optimize campaigns for better results.
• Lead and mentor a team of paid media specialists, fostering a collaborative and high-performance culture.
• Manage client relationships, ensuring clear communication and alignment on campaign objectives and results.
• Conduct in-depth competitive analysis to inform strategy and uncover opportunities within the paid media landscape.
• Oversee budget allocation for campaigns, ensuring effective use of resources to achieve maximum ROI.
• Stay updated on industry trends and best practices, incorporating new methodologies and tools into existing processes.
• Create detailed reports and presentations to communicate campaign performance and insights to clients and stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in digital marketing, with a focus on paid media management.
• Proficiency in managing large paid media budgets and executing multi-channel campaigns.
• Extensive knowledge of Google Ads, Facebook Ads Manager, and other paid media platforms.
• Strong analytical skills with the ability to interpret complex data and derive actionable insights.
• Excellent communication and interpersonal skills, with the ability to build strong client relationships.
• Experience with marketing automation tools and analytics platforms, such as Google Analytics, SEMrush, or similar.

Technologies & Tools

The Senior Paid Media Manager will utilize a range of technologies and tools to effectively execute their role. Key platforms will include Google Ads and Facebook Ads Manager for campaign management, along with marketing analytics tools like Google Analytics, SEMrush, and reporting software to track and analyze campaign performance. Familiarity with CRM systems and marketing automation tools will also be advantageous for successful collaboration across teams and client management.

Ideal Candidates

The ideal candidate for this position will be a proactive and strategic thinker, possessing a passion for digital marketing and innovation. They should demonstrate strong leadership skills, with the ability to inspire and guide a team towards achieving collective goals. An analytical mindset, coupled with creativity in developing tailored marketing strategies, is essential for success. This individual should exhibit exceptional communication skills, ensuring effective collaboration with clients and internal teams, and will thrive in a fast-paced environment where adaptability and problem-solving are crucial.