Sr. Paid Media Manager

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Written by AI from the job title and company, not by Seer Interactive, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Paid Media Manager at Seer Interactive is responsible for designing, executing, and optimizing high-impact paid media campaigns across various platforms. This role requires a strategic thinker with a data-driven mindset who can lead a team, manage client relationships, and deliver measurable results. The ideal candidate will have a robust understanding of both analytical and creative aspects of paid media, ensuring the campaigns align with client objectives while maximizing ROI.

Job Responsibilities

• Develop and implement comprehensive paid media strategies that align with client marketing goals.
• Manage and optimize PPC campaigns across platforms including Google Ads, Facebook Ads, and other digital media.
• Oversee the execution of A/B testing for ad creative and landing pages to enhance performance.
• Utilize analytics tools to monitor campaign performance, providing regular updates and insights to clients.
• Collaborate with cross-functional teams including SEO, Analytics, and Content for integrated marketing strategies.
• Mentor and guide junior team members, fostering a culture of continuous learning and improvement.
• Manage client relationships by providing exceptional service and effective communication of campaign results.
• Stay up-to-date with industry trends, competitive landscape, and new technologies to enhance campaign effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Advertising, or a related field.
• 5+ years of experience in paid media management or digital marketing.
• Proven experience managing significant budgets and achieving ROI through paid media campaigns.
• Strong analytical skills with experience in tools such as Google Analytics, SEMrush, or similar platforms.
• Proficiency in PPC platforms, particularly Google Ads and social media advertising solutions.
• Excellent organizational and project management skills, with the ability to handle multiple campaigns simultaneously.
• Exceptional verbal and written communication skills, capable of articulating sophisticated concepts to clients.

Technologies & Tools

The Senior Paid Media Manager will utilize a variety of technologies and tools to execute and analyze campaigns. Key platforms will include Google Ads, Facebook Ads Manager, Bing Ads, and various analytics software such as Google Analytics and Tableau. Familiarity with project management tools such as Asana or Trello is also beneficial, as these facilitate efficient workflow and team collaboration.

Ideal Candidates

The ideal candidate for the Senior Paid Media Manager position possesses a blend of creativity and analytical prowess, adept at weaving together data-driven strategies with innovative solutions. They exhibit strong leadership capabilities, demonstrating the ability to inspire and nurture talent within their team. Moreover, an effective communicator and relationship-builder, they must possess a passion for digital marketing and a commitment to driving client success in a fast-paced environment.