Sr. Paid Media Manager

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Written by AI from the job title and company, not by Seer Interactive, so some details may not match this job. The employer's own page has the real description.

Overview

The Sr. Paid Media Manager at Seer Interactive will be responsible for developing, implementing, and managing highly effective paid media campaigns across various platforms. This role involves strategic planning, audience targeting, budget management, and performance analysis, ensuring alignment with clients' business goals while optimizing campaign performance. The ideal candidate will lead a team of media specialists, fostering a collaborative environment that drives creative solutions and data-driven decision making.

Job Responsibilities

• Develop comprehensive paid media strategies and campaigns across multiple platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
• Manage campaign budgets, regularly monitoring spend to ensure optimal ROI while adjusting tactics as necessary.
• Conduct thorough keyword research, audience segmentation, and A/B testing to maximize ad performance.
• Create and present detailed performance reports, providing insights and recommendations for future strategies.
• Collaborate closely with cross-functional teams, including SEO, content, and analytics, to unify efforts and enhance overall marketing performance.
• Lead and mentor a team of junior media specialists, offering training and guidance to develop their skills and expertise.
• Stay updated with industry trends and platform changes, adjusting strategies accordingly to maintain competitive advantage.
• Build and maintain strong relationships with clients, presenting regular updates and addressing any concerns or inquiries.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in paid media management, with a proven track record of successful campaign execution.
• Strong proficiency with key advertising platforms, especially Google Ads and Facebook Ads, along with associated analytics tools.
• Experience in managing a team, fostering a collaborative work environment.
• Excellent analytical skills with the ability to interpret data and derive actionable insights.
• Exceptional communication skills, both written and verbal, to effectively present ideas and influence stakeholders.
• Certification in Google Ads and Facebook Blueprint is highly desirable.

Technologies & Tools

The Sr. Paid Media Manager will utilize a variety of technologies and tools including but not limited to Google Ads, Facebook Business Manager, Google Analytics, SEMrush, and various marketing automation platforms. Familiarity with data visualization tools such as Tableau or Power BI may also be required to analyze campaign performance and present findings effectively.

Ideal Candidates

The ideal candidates for the Sr. Paid Media Manager position will exhibit a strong balance of analytical prowess and creative thinking. They should demonstrate exceptional leadership skills, with the ability to inspire and mentor their team while fostering collaboration and innovation. A keen understanding of market trends, paired with a results-driven mindset, will enable them to successfully manage multiple projects and adapt strategies in response to evolving client needs. Candidates should have a passion for digital marketing and a desire to remain ahead of the curve in the fast-paced world of paid media.