Sr. Paid Media Manager
Job Description
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Written by AI from the job title and company, not by Seer Interactive, so some details may not match this job. The employer's own page has the real description.
Job Overview
As the Sr. Paid Media Manager at Seer Interactive, you will be responsible for strategizing, executing, and optimizing paid media campaigns across various platforms. Your role will entail collaborating with cross-functional teams, analyzing performance metrics, and providing actionable insights to enhance client ROI. You will lead the development of innovative paid media strategies that align with client objectives, ensuring that campaigns are delivered on time and within budget.
Job Responsibilities
- Develop and execute comprehensive paid media strategies across platforms such as Google Ads, Facebook Ads, and LinkedIn.
- Manage and optimize ongoing campaigns to achieve specified KPIs and maximize return on investment.
- Conduct thorough market research and competitor analysis to inform campaign strategies.
- Collaborate closely with the analytics team to monitor, report, and analyze performance metrics.
- Provide mentorship and guidance to junior team members, fostering professional growth and skill development.
- Present campaign performance reports and strategic recommendations to clients and internal stakeholders.
- Stay informed about industry trends and best practices to continuously improve campaign effectiveness.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- A minimum of 5 years of experience in paid media management, preferably in an agency environment.
- Proficiency in Google Ads, Facebook Ads Manager, and other paid media platforms.
- Strong analytical skills with the ability to interpret data and develop actionable insights.
- Excellent communication and presentation skills, with the ability to convey complex information clearly.
- Experience with conversion tracking, pixel implementation, and A/B testing methodologies.
Technologies & Tools
The Sr. Paid Media Manager will leverage a variety of technologies and tools, including, but not limited to, Google Ads, Google Analytics, Facebook Ads Manager, SEMrush, and various project management software applications for campaign tracking and reporting. Familiarity with automation tools and CRM systems will also be beneficial in enhancing campaign efficiency and customer engagement.
Ideal Candidates
Ideal candidates for the Sr. Paid Media Manager position at Seer Interactive are analytical thinkers with a passion for data-driven marketing. They possess a proactive attitude towards problem-solving and exhibit strong interpersonal skills to build effective client relationships. Successful candidates are adaptable, detail-oriented, and can thrive in a fast-paced environment while managing multiple projects simultaneously. A genuine enthusiasm for continuous learning and staying up-to-date with industry advancements is essential.
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