Sr. Paid Media Manager

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Written by AI from the job title and company, not by Seer Interactive, so some details may not match this job. The employer's own page has the real description.

Overview

Seer Interactive is seeking a highly skilled and experienced Senior Paid Media Manager to lead our dynamic team in the execution and optimization of paid media strategies. In this pivotal role, you will leverage your expertise in digital marketing to develop comprehensive campaigns across various platforms, ensuring alignment with client objectives while maximizing ROI. You will collaborate with internal teams to analyze performance data, refine targeting strategies, and oversee budgeting processes, driving sustained growth for both our clients and the agency.

Job Responsibilities

• Develop, implement, and manage comprehensive paid media campaigns across platforms such as Google Ads, Facebook, and LinkedIn.
• Analyze campaign performance data to identify trends, insights, and optimization opportunities.
• Oversee budgeting and bidding strategies, ensuring effective allocation of resources for maximum impact.
• Collaborate with cross-functional teams, including content, SEO, and analytics, to ensure integrated marketing strategies.
• Conduct A/B testing and other experimental methodologies to enhance campaign effectiveness.
• Lead client meetings and presentations, providing strategic recommendations and updates on performance metrics.
• Mentor and train junior team members to foster a culture of learning and professional development.
• Stay up-to-date with industry trends, algorithm updates, and best practices to ensure competitive advantage.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 5 years of experience in digital marketing, with a focus on paid media channels.
• Proven track record of managing successful paid media campaigns with demonstrable ROI.
• Strong analytical skills and proficiency in tools such as Google Analytics, SEMrush, and reporting software.
• Excellent communication and presentation skills, with the ability to convey complex strategies simply.
• Certifications in Google Ads and Facebook Blueprint preferred.
• Ability to thrive in a fast-paced, collaborative environment with multitasking capabilities.

Technologies & Tools

The Senior Paid Media Manager will utilize a variety of technologies and tools to enhance campaign effectiveness and streamline processes. Key tools include Google Ads for campaign management, Facebook Ads Manager for social media advertising, Google Analytics for website performance analysis, SEMrush or similar for keyword research and competitive analysis, and various project management software like Asana or Trello for team collaboration.

Ideal Candidates

The successful candidate will possess a passion for digital marketing and a keen analytical mindset, coupled with the ability to think strategically and creatively. Ideal traits include being results-oriented, demonstrating a proactive approach to problem-solving, and exhibiting strong interpersonal skills for effective collaboration. A candidate who thrives in a fast-paced environment, embraces change, and remains adaptable to evolving market dynamics will be well-suited for this role at Seer Interactive.