Sr. Paid Media Manager (Talent Pool)

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Written by AI from the job title and company, not by Seer Interactive, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Sr. Paid Media Manager at Seer Interactive will be responsible for developing, executing, and optimizing paid media strategies that align with our clients' business objectives. This role entails a high level of collaboration with cross-functional teams to ensure effective campaign management, leveraging data-driven insights to enhance performance, and ultimately driving ROI. The candidate will lead a talented team and be instrumental in managing budgets, reporting on key performance indicators, and providing strategic recommendations that foster growth.

Job Responsibilities

• Develop and manage comprehensive paid media strategies across various platforms including Google Ads, Facebook, Instagram, and LinkedIn.
• Conduct regular analysis of campaign performance, optimizing for metrics such as click-through rates, conversions, and overall ROI.
• Lead a team of paid media specialists, providing guidance, mentorship, and performance feedback.
• Collaborate closely with the analytics team to track performance and leverage data for actionable insights.
• Manage and oversee client budgets and bids, ensuring efficient allocation of resources to maximize campaign effectiveness.
• Stay abreast of industry trends, tools, and best practices, implementing innovative strategies as appropriate.
• Prepare and present detailed reports and strategic recommendations to clients, demonstrating campaign effectiveness and future improvement areas.
• Facilitate training and development sessions for internal staff on paid media best practices.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in digital marketing, with a focus on paid media.
• Proficient in Google Ads, Facebook Ads, LinkedIn Ads, and various analytics tools.
• Strong analytical skills with the ability to interpret complex data and make informed decisions.
• Excellent leadership and team management capabilities.
• Exceptional communication skills, both written and verbal, with experience presenting to clients.
• Proven track record of managing successful paid media campaigns with measurable results.

Technologies & Tools

The Sr. Paid Media Manager will utilize a range of technologies, software, and tools to enhance campaign performance and reporting. Primary tools will include Google Ads, Google Analytics, SEMrush, Facebook Ads Manager, various social media platforms, and custom reporting dashboards. Proficiency in data visualization tools such as Tableau or Google Data Studio is also advantageous, enabling effective presentation of insights and recommendations.

Ideal Candidates

Ideal candidates for the Sr. Paid Media Manager position are innovative thinkers who thrive in fast-paced environments. They possess strong problem-solving skills, a proactive attitude, and a passion for continuous learning and improvement. Additionally, they are adept at collaborating with diverse teams, maintaining excellent client relations, and demonstrating adaptability in the evolving digital landscape. A results-oriented mindset with a focus on achieving measurable outcomes will contribute to their success in this role.