Sr. Product Manager, US Marketing

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by BioCryst Pharmaceuticals, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

We are seeking a talented and experienced Senior Product Manager to join BioCryst Pharmaceuticals, Inc. in our US Marketing team. The ideal candidate will be responsible for shaping the strategic direction and execution of marketing initiatives for our pharmaceutical products. This position requires collaboration with cross-functional teams, market analysis, and the development of comprehensive marketing strategies that drive product adoption and enhance market presence. Your expertise will contribute to establishing BioCryst as a leader in delivering innovative treatments that improve patient outcomes.

Job Responsibilities

• Develop and implement comprehensive marketing strategies in alignment with corporate objectives.
• Conduct thorough market research and competitive analysis to inform product positioning and differentiation.
• Work cross-functionally with sales, medical affairs, and regulatory teams to ensure cohesive execution of marketing plans.
• Create targeted marketing materials, including promotional content, sales tools, and digital assets.
• Lead product launches and oversee all marketing activities related to new and existing products.
• Establish performance metrics for marketing programs and analyze KPIs to optimize initiatives.
• Manage budgets for marketing campaigns, ensuring cost-effective allocation of resources.
• Engage with key stakeholders, including healthcare providers and industry influencers, to build and maintain relationships.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Life Sciences, or related field; an MBA is preferred.
• Minimum of 5 years of product management experience in the pharmaceutical or biotech industry.
• Proven track record in developing and executing successful marketing strategies.
• Strong analytical skills with the ability to interpret market data and consumer insights.
• Exceptional communication and presentation skills, with the capability to influence stakeholders at all levels.
• Experience in product launch planning and execution.
• Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.

Technologies & Tools

The Senior Product Manager will utilize a variety of technologies and tools to achieve marketing objectives. Key software may include Customer Relationship Management (CRM) systems, marketing automation platforms, data analytics tools, and project management software. Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint, is essential for reporting and presentations, while familiarity with digital marketing tools (such as social media management and SEO optimization software) is highly advantageous.

Ideal Candidates

The ideal candidate for the Senior Product Manager position at BioCryst Pharmaceuticals is a strategic thinker with a strong passion for the pharmaceutical industry. They should possess exceptional interpersonal skills, enabling them to collaborate effectively with diverse teams and lead influential initiatives. A proactive approach to problem-solving, combined with a results-driven mindset, will distinguish successful candidates. Adaptability, a commitment to continual learning, and an ability to thrive in a dynamic environment are essential qualities for achieving success in this role.