Sr. Product Marketing Manager, B2B

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Job Overview

The Sr. Product Marketing Manager, B2B at Drake Software will play a pivotal role in driving the marketing strategies for our business-to-business product offerings. This position entails developing comprehensive go-to-market plans, understanding market trends, and ensuring the product's value proposition resonates with target audiences. The successful candidate will collaborate closely with sales, product development, and customer success teams, leveraging market insights to inform product positioning and messaging that addresses the needs of our clients while driving adoption and revenue growth.

Job Responsibilities

• Develop and execute comprehensive marketing strategies that align with the overall business goals for B2B products.
• Conduct market research to identify customer needs, market trends, competitive landscape, and growth opportunities.
• Create compelling product messaging and positioning that differentiates Drake Software’s offerings from competitors.
• Collaborate with cross-functional teams, including product management and sales, to ensure product development aligns with market demands.
• Lead the creation of marketing collateral, including presentations, case studies, and white papers to support sales and marketing efforts.
• Analyze product performance metrics and gather feedback to continuously refine marketing and product strategies.
• Manage product launches and promotional campaigns, ensuring alignment with sales and delivery teams.
• Provide training and support to sales teams on product features, benefits, and best practices for customer engagement.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in product marketing, preferably in a B2B technology environment.
• Strong understanding of B2B marketing principles and product lifecycle management.
• Demonstrated ability to develop and execute successful marketing strategies.
• Excellent written and verbal communication skills with a knack for storytelling.
• Proficient in analytics tools and methodologies for measuring marketing effectiveness.
• Ability to work collaboratively in a fast-paced, cross-functional team environment.

Technologies & Tools

The Sr. Product Marketing Manager will utilize a variety of technologies and tools, including CRM software (such as Salesforce), marketing automation platforms (like HubSpot or Marketo), data analytics tools (Google Analytics, Tableau), and project management applications (such as Asana or Trello). Familiarity with digital marketing techniques and social media platforms will also be an essential part of this role, enabling effective outreach and engagement with target audiences.

Ideal Candidates

Ideal candidates for the Sr. Product Marketing Manager position will possess strong analytical skills, a strategic mindset, and an ability to translate complex product features into compelling customer benefits. They are proactive, detail-oriented, and thrive in a collaborative environment. An individual who demonstrates creativity in developing unique marketing approaches and has a passion for technology and innovation will be well-suited for this role. Furthermore, the ideal candidate will have strong leadership qualities, enabling them to inspire and motivate team members while driving initiatives forward.