Sr. Product Marketing Manager, Complex Care

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Written by AI from the job title and company, not by Lyra Health, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Sr. Product Marketing Manager, Complex Care at Lyra Health, you will be instrumental in shaping the marketing strategy for our complex care offerings. Your primary focus will be on understanding market dynamics, customer needs, and competitive positioning to drive product adoption and overall business growth. You will collaborate closely with cross-functional teams including product management, sales, and clinical operations to develop impactful marketing campaigns and enablement tools that resonate with stakeholders and highlight the unique value of our services in the mental health landscape.

Job Responsibilities

• Develop and execute comprehensive marketing strategies for complex care solutions that align with business objectives.
• Conduct market research and competitive analysis to inform product positioning and messaging.
• Create compelling content, including collateral, presentations, and case studies, to support sales efforts and educate stakeholders.
• Work closely with product management to provide insights and feedback for product development based on market needs.
• Manage customer relationship initiatives to enhance retention and engagement with our complex care offerings.
• Collaborate with the clinical team to ensure accurate and effective communication of clinical practices to both internal and external audiences.
• Analyze marketing performance metrics to evaluate the effectiveness of campaigns and inform future strategy.

Qualifications

• Master's degree in Marketing, Business Administration, or a related field is preferred.
• A minimum of 5 years of product marketing experience, particularly in healthcare or mental health industries.
• Proven track record of successfully launching and marketing complex healthcare products.
• Strong analytical skills with the ability to interpret data and generate insights to drive decisions.
• Excellent written and verbal communication skills, capable of crafting persuasive narratives.
• Demonstrated ability to work collaboratively in a fast-paced, cross-functional environment.
• Experience in digital marketing and familiarity with marketing automation tools is an advantage.

Technologies & Tools

The Sr. Product Marketing Manager will utilize a variety of technologies and tools to execute effective marketing strategies. Familiarity with CRM systems, such as Salesforce, and marketing automation platforms like HubSpot or Marketo will be essential. Additionally, proficiency in data analysis tools such as Google Analytics and social media management software will be required to evaluate campaign performance and market trends.

Ideal Candidates

Ideal candidates for this position will possess a blend of strategic thinking and hands-on execution skills. They will demonstrate a passion for improving mental health care through innovative marketing solutions, exhibit proactive problem-solving capabilities, and possess a strong ability to connect with diverse audiences. Furthermore, they will thrive in a dynamic, team-focused environment and have a collaborative mindset that fosters creativity and partnership across various departments.