Sr. Product Marketing Manager: Customer & Patient Experience

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Job Overview

The Sr. Product Marketing Manager: Customer & Patient Experience at Invitae is responsible for developing and executing comprehensive marketing strategies that enhance the customer and patient experience within our healthcare services. This role involves collaboration with cross-functional teams to deliver value-driven initiatives that resonate with our target audiences. The ideal candidate will leverage their extensive knowledge of product marketing, customer insights, and market trends to deliver impactful messaging and programs that drive engagement and adoption of our products.

Job Responsibilities

• Develop and implement marketing strategies focused on improving the customer and patient journey.
• Collaborate with product development, sales, and clinical teams to align on product positioning and messaging.
• Analyze market trends and customer feedback to refine product offerings and marketing approaches.
• Design and oversee the execution of digital marketing campaigns to drive customer engagement.
• Monitor and report on marketing performance metrics to inform strategic decisions.
• Conduct competitive analysis to identify market opportunities and threats.
• Facilitate training sessions for internal teams on new product launches and marketing initiatives.
• Manage relationships with external vendors and agencies to enhance marketing efforts.

Qualifications

• Master's degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in product marketing, preferably within the healthcare sector.
• Demonstrated ability to lead cross-functional teams and execute complex marketing strategies.
• Strong analytical skills with experience in data-driven decision-making.
• Excellent verbal and written communication skills.
• Proficiency with marketing automation tools and customer relationship management (CRM) software.
• Ability to thrive in a fast-paced and dynamic environment.

Technologies & Tools

This position requires proficiency with a variety of technologies and tools to effectively manage marketing initiatives. Experience with marketing automation platforms such as HubSpot or Marketo, customer relationship management software like Salesforce, and data visualization tools such as Tableau or Google Analytics is essential. Familiarity with social media management tools is also advantageous for executing digital marketing campaigns.

Ideal Candidates

Ideal candidates for the Sr. Product Marketing Manager position will exhibit a combination of strategic thinking and practical implementation skills. They should demonstrate an aptitude for understanding customer needs and translating those insights into actionable marketing strategies. Strong collaboration and communication skills are crucial, along with a passion for improving the healthcare experience for patients and providers alike. Candidates should also show resilience and adaptability in a rapidly evolving industry landscape.