Sr. Product Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Product Marketing Manager at EDB will play a crucial role in shaping and executing the marketing strategies for our product portfolio. This position requires a seasoned professional who can drive product positioning, enhance go-to-market strategies, and support sales initiatives. The ideal candidate will work collaboratively across teams including product management, sales, and customer experience to ensure the products meet market needs and achieve business growth targets.

Job Responsibilities

• Develop and execute comprehensive product marketing plans that align with business goals and objectives.
• Create compelling value propositions and messaging for products, focusing on differentiation in a competitive landscape.
• Collaborate with product management to define product positioning, pricing strategies, and promotional tactics.
• Lead go-to-market strategy and execution for new product launches, ensuring all teams are aligned and informed.
• Conduct market research and competitive analysis to continuously inform product marketing strategies.
• Work closely with sales teams to provide training, support, and necessary tools to drive sales effectiveness.
• Monitor and analyze product performance metrics, adjusting strategies as needed based on data-driven insights.
• Create and maintain marketing collateral, including presentations, brochures, and case studies.
• Engage with customers and industry influencers to enhance brand visibility and gather valuable feedback.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of product marketing experience in a technology or SaaS environment.
• Proven track record of successfully launching and marketing technology products.
• Strong analytical skills, with the ability to interpret complex data and generate actionable insights.
• Excellent written and verbal communication skills, with the ability to communicate complex concepts clearly.
• Strong project management skills, with an ability to manage multiple priorities in a fast-paced environment.
• Experience working with cross-functional teams and understanding technical product development processes.

Technologies & Tools

The Senior Product Marketing Manager will utilize a variety of technologies and tools to support marketing efforts. Key tools include CRM software (e.g., Salesforce), marketing automation platforms (e.g., HubSpot, Marketo), data analytics tools (e.g., Google Analytics, Tableau), and project management software (e.g., Asana, Trello). Familiarity with digital marketing strategies, SEO, and content management systems will also be beneficial.

Ideal Candidates

The ideal candidate for the Senior Product Marketing Manager role is a strategic thinker with a strong business acumen and a passion for technology. They are results-driven, innovative, and possess a deep understanding of customer needs and market trends. A collaborative spirit and the ability to engage effectively with diverse teams and stakeholders are crucial. Strong leadership qualities, adaptability, and a proactive approach to problem-solving will set successful candidates apart in this dynamic role.