Sr. Product Marketing Manager

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Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Product Marketing Manager at EDB will play a pivotal role in shaping the product strategy and market positioning for our suite of database solutions. This individual will work collaboratively across teams, including product management, sales, and customer success, to ensure that our offerings effectively meet market demands and customer needs. The successful candidate will be responsible for developing and executing go-to-market strategies, conducting market research, and leveraging analytical skills to drive product adoption and growth.

Job Responsibilities

• Lead the development and execution of comprehensive product marketing strategies to increase visibility and adoption of EDB’s database solutions.
• Conduct thorough market research and competitive analysis to identify opportunities and threats in the market.
• Collaborate with product management teams to understand product features and benefits and translate them into compelling marketing messages.
• Develop marketing collateral such as datasheets, case studies, presentations, and whitepapers to effectively communicate product value propositions.
• Design and implement go-to-market plans for new product launches, ensuring alignment across all departments.
• Measure and analyze marketing performance metrics to refine strategies and improve outcomes.
• Work closely with the sales team to develop sales enablement tools and training that enhance their ability to effectively sell EDB products.
• Engage with customers to gather feedback and insights to influence product future direction and improvements.

Qualifications

• Master’s degree in Marketing, Business Administration, or a related field preferred.
• Minimum of 5 years of experience in product marketing within the technology sector, preferably in database or cloud solutions.
• Proven track record of successful go-to-market strategies and product launches.
• Strong analytical skills, with experience using data to drive decision-making.
• Exceptional communication and writing skills, with a knack for creating clear, concise, and compelling marketing materials.
• Proficiency in marketing automation tools and CRM systems, preferably HubSpot and Salesforce.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Senior Product Marketing Manager will leverage various technologies and tools to enhance product marketing efforts. Key tools include HubSpot for marketing automation, Salesforce for customer relationship management, Google Analytics for website performance tracking, and Tableau for data visualization and analysis. Familiarity with content management systems and social media platforms will also be advantageous for executing campaigns and examining engagement metrics.

Ideal Candidates

The ideal candidates for the Senior Product Marketing Manager position at EDB are innovative thinkers with a robust understanding of market dynamics and a customer-focused mindset. They should possess the ability to translate complex technical concepts into understandable messages, fostering strong relationships across teams and with customers. A proactive approach, coupled with strong leadership skills, will distinguish them as they champion our product marketing initiatives. They should be adaptable, driven to achieve results, and committed to continuous learning and improvement.