Sr. Product Marketing Manager, GenAI & Personalization, North America Stores Marketing Tech & AI Marketing

About this kind of role

What a Sr. Product Marketing Manager, GenAI & Personalization, North America Stores Marketing Tech & AI Marketing usually does. The employer's own details are in the listing.

Typically does: Develops and executes marketing strategies to promote products and features, often focusing on new technologies like generative artificial intelligence and personalization. This role involves market research, competitive analysis, and defining target audiences to maximize product adoption. Responsibilities include creating marketing campaigns, content, and sales enablement materials, and collaborating with product management, sales, and engineering teams. Measuring campaign performance and iterating on strategies based on data is also a key aspect.

Tools and skills: Proficiency in marketing automation platforms, CRM software, data analytics tools, and strong skills in content creation, market research, and project management are generally required.

Good fit for: Individuals with a strong analytical mindset, excellent communication skills, and a passion for technology and marketing are often successful in this role.