Sr Product Marketing Manager (Gracenote Division)

About this kind of role

What a Sr Product Marketing Manager (Gracenote Division) usually does. The employer's own details are in the listing.

Typically does: This role focuses on developing and executing marketing strategies to support product launches and drive adoption. Responsibilities often include market research, competitive analysis, and defining target audiences. Product marketing managers create messaging and positioning, working closely with product management, sales, and engineering teams. They also measure and analyze the performance of marketing campaigns to optimize future efforts.

Tools and skills: Proficiency in market research tools, presentation software (like PowerPoint), CRM systems, and strong analytical skills are generally required.

Good fit for: Individuals with a strong understanding of marketing principles and a passion for technology often thrive in this role.