Sr Product Marketing Manager, Growth

About this kind of role

What a Sr Product Marketing Manager, Growth usually does. The employer's own details are in the listing.

Typically does: Develops and executes marketing strategies to drive user acquisition, engagement, and retention for a product or service. This role focuses on identifying growth opportunities, conducting market research, and translating insights into actionable marketing campaigns. Responsibilities often include collaborating with product management, sales, and engineering teams to ensure alignment and maximize impact. Analyzing campaign performance and iterating on strategies to optimize results is also a key component.

Tools and skills: Proficiency in marketing automation platforms, analytics tools (like Google Analytics), A/B testing methodologies, CRM software, and strong communication and presentation skills are generally required.

Good fit for: Individuals with a strong analytical mindset, a passion for data-driven decision-making, and experience in growth marketing are often successful in this role.