Sr. Product Marketing Manager, Professional Learning

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Written by AI from the job title and company, not by Instructure, so some details may not match this job. The employer's own page has the real description.

Overview

The Sr. Product Marketing Manager for Professional Learning at Instructure is responsible for shaping the go-to-market strategy and executing marketing initiatives for our professional learning products. This role involves collaborating with cross-functional teams to develop comprehensive product positioning, messaging, and communication strategies that resonate with educators and institutional leaders. The ideal candidate will leverage data-driven insights to drive product adoption and growth while ensuring that our learning solutions align with the evolving needs of the education sector.

Job Responsibilities

• Develop and implement comprehensive go-to-market strategies for professional learning products.
• Create compelling product messaging and positioning that differentiates our offerings in the market.
• Collaborate with sales, product management, and customer success teams to ensure alignment on priorities and product features.
• Conduct market research and analysis to understand customer needs and competitive landscape.
• Design and execute marketing campaigns to drive product adoption and user engagement.
• Measure and analyze the effectiveness of marketing initiatives and adjust strategies accordingly.
• Provide training and support to sales teams on product features, benefits, and competitive positioning.
• Serve as a thought leader in the education sector, representing Instructure at conferences and events.

Qualifications

• Bachelor's degree in Marketing, Business, Education, or a related field; an MBA is a plus.
• Minimum of 5 years of experience in product marketing, specifically in the education technology sector.
• Strong understanding of professional learning solutions and the educational landscape.
• Proven track record of developing successful marketing strategies and campaigns.
• Excellent written and verbal communication skills, with the ability to present complex concepts clearly.
• Strong analytical skills with experience in data-driven decision making.
• Ability to work collaboratively in a fast-paced, team-oriented environment.

Technologies & Tools

The Sr. Product Marketing Manager will utilize various technologies and tools to optimize marketing efforts and product performance. This includes marketing automation platforms (such as HubSpot or Marketo), customer relationship management tools (such as Salesforce), analytics and reporting software (like Google Analytics), and content management systems. Additionally, familiarity with learning management systems and digital communication tools is essential for effectively reaching educators and stakeholders.

Ideal Candidates

Ideal candidates for the Sr. Product Marketing Manager position will possess a strategic mindset with a passion for enhancing educational experiences. They should demonstrate strong leadership skills, a collaborative spirit, and the ability to influence others across various teams. Excellent problem-solving abilities, along with a proactive and innovative approach to marketing challenges, will make them stand out. Furthermore, a commitment to continuous learning and adaptability to changing market dynamics are essential traits for thriving in this role.