Sr. Product/Marketing Manager, Surgery Endoscopy

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Job Overview

The Senior Product/Marketing Manager for Surgery Endoscopy at FUJIFILM Healthcare Americas Corporation will be responsible for driving the strategic development and execution of marketing initiatives within the Surgery Endoscopy division. This role requires collaborating with cross-functional teams, including R&D, sales, and operations, to create effective product positioning and go-to-market strategies. The successful candidate will analyze market trends and customer needs to optimize product offerings and ensure alignment with company objectives, ultimately enhancing the market presence and revenue performance of the product line.

Job Responsibilities

• Develop and execute comprehensive marketing strategies to drive growth in the Surgery Endoscopy product line.
• Conduct competitive analysis and market research to identify opportunities for product enhancement and new offerings.
• Collaborate with sales teams to align sales strategies with marketing initiatives and provide necessary training and support.
• Manage product lifecycles from conception to launch, including positioning, messaging, and promotional activities.
• Analyze performance metrics and consumer insights to inform product development and marketing strategies.
• Coordinate with clinical and regulatory teams to ensure compliance in marketing materials and communications.
• Lead the creation of engaging content for marketing materials, trade shows, and digital platforms.
• Establish and maintain relationships with key opinion leaders and stakeholders in the healthcare industry to drive brand awareness.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Healthcare, or a related field; Master’s degree preferred.
• Minimum of 5 years of product marketing management experience in the medical device or healthcare industry.
• Proven experience in the field of endoscopy or surgical products is highly desirable.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication skills, both verbal and written, with experience in presenting to diverse audiences.
• Demonstrated ability to work collaboratively in a cross-functional team environment.
• Strong project management skills with the ability to manage multiple priorities simultaneously.

Technologies & Tools

The Senior Product/Marketing Manager will leverage a variety of technologies and tools to fulfill their responsibilities effectively. These include marketing automation platforms (e.g., HubSpot, Marketo), customer relationship management (CRM) systems (such as Salesforce), data analytics tools (like Google Analytics), and project management software (for example, Asana or Trello). Familiarity with product lifecycle management (PLM) tools and digital marketing platforms will also be advantageous in ensuring the success of marketing campaigns and product launches.

Ideal Candidates

The ideal candidates for the Senior Product/Marketing Manager position are innovative thinkers who possess a blend of strategic insight and operational excellence. They should exhibit strong leadership skills, with the ability to inspire and influence cross-functional teams. An effective communicator who can articulate complex ideas simply and compellingly is essential. Candidates should have a customer-centric mindset, always striving to understand and meet the needs of healthcare professionals and patients alike. A passion for advancing healthcare technology and a proactive attitude toward problem-solving will further strengthen their ability to succeed in this dynamic role.