Sr. SEO Manager - Remote

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Written by AI from the job title and company, not by American Cancer Society, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior SEO Manager at the American Cancer Society will play a pivotal role in shaping and executing our search engine optimization strategy to increase visibility and engagement across our digital platforms. This position demands a strategic thinker who can collaborate with cross-functional teams, optimize website content, and enhance overall site performance through data-driven insights. As a senior member of the marketing department, you will also be responsible for leading SEO initiatives, staying ahead of industry trends, and reporting on key performance metrics to ensure alignment with our organizational goals.

Job Responsibilities

• Develop and implement comprehensive SEO strategies tailored to the American Cancer Society’s goals.
• Conduct keyword research and analysis to identify growth opportunities and optimize content accordingly.
• Oversee on-page and off-page optimization efforts to enhance website ranking and organic traffic.
• Collaborate with content creators and marketing teams to produce high-quality, SEO-friendly content.
• Monitor website performance and analyze user behavior utilizing analytics tools.
• Generate and present actionable reports on SEO performance metrics to stakeholders.
• Stay updated with the latest SEO trends, algorithm updates, and best practices in the industry.
• Lead and mentor junior SEO staff, fostering a culture of continuous improvement and learning.

Qualifications

• Bachelor’s degree in Marketing, Communications, Information Technology, or a related field.
• Minimum of 5 years of experience in SEO, preferably in a managerial or senior position.
• Proficient in SEO tools such as Google Analytics, SEMrush, Moz, or similar software.
• Strong understanding of search engine algorithms and ranking methods.
• Exceptional analytical skills with experience interpreting data to optimize SEO strategies.
• Demonstrated ability to work collaboratively across departments and manage multiple projects simultaneously.

Technologies & Tools

The Senior SEO Manager will utilize various technologies and tools to effectively execute SEO strategies. Key tools include Google Analytics for performance tracking, SEMrush for keyword research and competitive analysis, Moz for on-page optimization insights, and various content management systems (CMS) to manage website content. Familiarity with HTML, CSS, and website architecture is also essential for optimizing site performance.

Ideal Candidates

An ideal candidate for the Senior SEO Manager position will have a passion for digital marketing and a strong commitment to the mission of the American Cancer Society. They will possess excellent communication skills, allowing them to convey complex SEO concepts effectively to both technical and non-technical stakeholders. A proactive, results-driven mindset, combined with a collaborative approach to problem-solving and a focus on continuous learning, will make them a valuable asset to our team.