Sr. SEO Manager - Remote

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Written by AI from the job title and company, not by American Cancer Society, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior SEO Manager at the American Cancer Society will play a pivotal role in enhancing the organization’s online visibility and driving organic traffic to its digital platforms. This position is responsible for developing and implementing comprehensive SEO strategies, conducting detailed website audits, analyzing performance metrics, and collaborating with cross-functional teams to optimize web content. The ideal candidate will have a deep understanding of search engine algorithms, keyword research, and current SEO trends, ensuring that the American Cancer Society remains at the forefront of digital outreach in the healthcare sector.

Job Responsibilities

• Develop and execute effective SEO strategies to improve the organization's search engine rankings and visibility.
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Perform comprehensive technical SEO audits to identify areas for optimization.
• Collaborate with content creators to ensure SEO best practices are integrated across all digital content.
• Analyze website performance data using tools such as Google Analytics and Search Console, providing actionable insights and recommendations.
• Stay abreast of the latest industry trends, search engine updates, and algorithm changes to adapt strategies accordingly.
• Lead and mentor junior SEO team members, fostering a culture of learning and excellence.
• Manage relationships with external vendors and SEO tools to enhance overall productivity and efficiency.
• Develop and present regular reports on SEO performance metrics to key stakeholders within the organization.

Qualifications

• Bachelor’s degree in Marketing, Communications, Information Technology, or a related field.
• Minimum of 5 years of proven experience in SEO, including at least 2 years in a managerial role.
• Expert knowledge of SEO tools such as SEMrush, Ahrefs, Moz, and Google Analytics.
• Strong understanding of on-page and off-page SEO strategies.
• Ability to analyze and interpret complex data sets, providing clear insights and recommendations.
• Exceptional written and verbal communication skills.
• Experience in project management and ability to manage multiple priorities in a fast-paced environment.

Technologies & Tools

The Senior SEO Manager will utilize various technologies and tools to perform their duties effectively. These include proprietary SEO analytics software such as SEMrush and Ahrefs for keyword research and competitive analysis, Google Analytics for monitoring website performance, and Google Search Console for managing website indexing and performance metrics. Familiarity with content management systems (CMS) such as WordPress and HTML/CSS knowledge will be beneficial in optimizing web content for SEO purposes.

Ideal Candidates

Ideal candidates for the Senior SEO Manager position will possess a strategic mindset complemented by a passion for digital marketing and analytics. They should be proactive and detail-oriented, with the ability to identify and implement innovative SEO techniques. Strong leadership qualities, coupled with excellent interpersonal skills, will enable them to foster collaboration among team members and stakeholders. Adaptability to change, a commitment to continuous improvement, and the ability to thrive in a dynamic work environment are essential characteristics for success in this role.