Sr Technical Product Manager (Customer Marketing Data)

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Written by AI from the job title and company, not by myGwork - LGBTQ+ Business Community, so some details may not match this job. The employer's own page has the real description.

Overview

The Sr Technical Product Manager (Customer Marketing Data) at myGwork will be responsible for leading the development and implementation of data-driven marketing strategies aimed at enhancing customer engagement and satisfaction within the LGBTQ+ business community. The role entails collaborating with cross-functional teams to identify opportunities for leveraging customer marketing data, optimizing product features, and driving overall business outcomes. The successful candidate will exhibit strong analytical skills, a passion for inclusive marketing, and a customer-centric mindset, ultimately ensuring that myGwork remains at the forefront of community engagement and support.

Job Responsibilities

• Develop and manage the product roadmap for marketing data initiatives, ensuring alignment with organizational goals.
• Collaborate with marketing, engineering, and data analytics teams to gather requirements and translate them into product specifications.
• Conduct market research and competitive analysis to inform product positioning and feature development.
• Utilize data analytics to drive decisions on product enhancements and measure campaign effectiveness.
• Facilitate communication with stakeholders to report on product performance, updates, and strategic direction.
• Define and track key performance indicators (KPIs) for marketing data initiatives and analyze results to inform future strategies.
• Lead user acceptance testing and gather feedback to continuously improve the functionality and user experience of marketing tools.
• Act as a product evangelist, promoting the use of customer marketing data internally and externally.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Data Science, or a related field; Master’s degree is preferred.
• A minimum of 5 years of experience in product management, with a focus on data products or marketing technologies.
• Strong understanding of digital marketing principles, customer segmentation, and data analytics.
• Proven ability to work in a cross-functional team environment and manage multiple projects simultaneously.
• Excellent verbal and written communication skills, with the ability to articulate complex concepts to technical and non-technical stakeholders.
• Demonstrated experience with Agile methodologies and product development life cycles.
• Familiarity with marketing automation tools and customer relationship management (CRM) software.

Technologies & Tools

The Sr Technical Product Manager will utilize various technologies and tools to enhance customer marketing data analysis and product management processes. Key tools include marketing automation platforms (e.g., HubSpot, Marketo), customer relationship management software (e.g., Salesforce), data visualization tools (e.g., Tableau, Power BI), and analytical software (e.g., Google Analytics, SQL). Proficiency in project management tools such as JIRA or Asana is also essential to ensure streamlined workflows and effective communication.

Ideal Candidates

Ideal candidates for the Sr Technical Product Manager role will demonstrate a passion for fostering inclusive environments and driving positive change within the LGBTQ+ community. They will possess a balance of strong analytical abilities and creative problem-solving skills, enabling them to tackle challenges effectively. A proactive attitude, adaptability, and collaboration will be essential traits, as the role requires working closely with diverse teams. Candidates should also be committed to continuous learning and innovation in data marketing practices to support myGwork's mission and objectives.