Sr. Technical Product Marketing Manager

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Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Overview

The Sr. Technical Product Marketing Manager at EDB will play a pivotal role in bridging the gap between the product and the market. This individual will be responsible for developing and executing marketing strategies that effectively communicate the value of EDB’s products to target audiences. This includes crafting comprehensive go-to-market strategies, collaborating with engineering and sales teams, and analyzing market trends to drive product adoption and customer engagement. The successful candidate will leverage their technical knowledge and marketing expertise to position EDB as a leader in the industry while ensuring that customer needs are met through innovative solutions.

Job Responsibilities

• Develop and execute marketing strategies and plans to support product launches and drive adoption.
• Collaborate with engineering teams to understand product features and capabilities, ensuring accurate communication of technical specifications.
• Conduct market research and competitive analysis to inform product positioning and messaging.
• Create compelling marketing materials, including datasheets, case studies, white papers, and presentations.
• Work closely with sales teams to provide them with effective tools and resources for customer engagement.
• Monitor product performance metrics and implement strategies for adjustment as necessary.
• Organize and manage product demonstrations, webinars, and industry events to showcase EDB’s offerings.
• Act as the primary point of contact for product-related inquiries from customers and sales teams.

Qualifications

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in product marketing, preferably in the technology sector.
• Proven experience in developing and implementing successful marketing strategies and campaigns.
• Strong technical understanding of database management systems, cloud computing, or related technologies.
• Excellent communication and presentation skills, with the ability to articulate complex concepts to diverse audiences.
• Experience in market research, competitive analysis, and customer segmentation.
• Strong project management skills with a focus on details and timely execution.

Technologies & Tools

The Sr. Technical Product Marketing Manager will frequently utilize various marketing technologies and tools in their role. These may include Customer Relationship Management (CRM) software such as Salesforce, marketing automation platforms like HubSpot or Marketo, analytics tools for tracking marketing performance, and collaboration tools such as Slack and Asana. Familiarity with digital marketing strategies, SEO optimization, and social media management is also essential to effectively promote EDB’s product offerings.

Ideal Candidates

Ideal candidates for the Sr. Technical Product Marketing Manager position will possess a unique blend of technical expertise and marketing acumen. They should have a passion for technology and innovation, alongside the capacity to translate complex technical details into compelling marketing narratives. The ability to thrive in a fast-paced environment, collaborate seamlessly with cross-functional teams, and maintain a customer-centric focus will set them apart. Candidates should be proactive, adaptable, and skilled in both strategic planning and tactical execution to ensure product success in a competitive landscape.