Sr. Technical Product Marketing Manager_

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Job Overview

The Senior Technical Product Marketing Manager at EDB will be responsible for defining and executing go-to-market strategies that align with the company’s objectives. This role involves collaborating with cross-functional teams to develop product messaging, positioning, and content that resonates with target markets. The ideal candidate will possess a strong understanding of technical products, market dynamics, and customer needs, enabling them to drive initiatives that promote product adoption and enhance market presence.

Job Responsibilities

• Develop and implement comprehensive product marketing strategies for EDB’s offerings.
• Craft compelling product messaging and positioning that clearly differentiates EDB from competitors.
• Conduct market research and competitive analysis to inform product development and marketing plans.
• Collaborate with product management, sales, and engineering teams to ensure alignment on product roadmap and customer needs.
• Create and oversee the production of marketing materials including datasheets, case studies, and presentations.
• Lead product launches, including planning, event coordination, and communication initiatives.
• Monitor and analyze product performance metrics to refine marketing strategies and drive continuous improvement.
• Engage with customers and industry stakeholders to gather feedback and insights that inform marketing strategies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in product marketing, preferably in the technology sector.
• Strong understanding of technical concepts and the ability to convey complex information clearly.
• Proficient in market analysis and competitive research methodologies.
• Excellent communication, presentation, and interpersonal skills.
• Proven track record of successfully launching products and driving market growth.
• Experience with digital marketing tools and strategies.

Technologies & Tools

The Senior Technical Product Marketing Manager will utilize a range of technologies and tools, including CRM systems (such as Salesforce), marketing automation platforms (like HubSpot), data analytics tools, and project management software (e.g., Jira, Trello). Proficiency in content creation tools and graphic design software is also beneficial for creating marketing materials that are visually appealing and effective.

Ideal Candidates

The ideal candidate for this position will exhibit strong analytical and strategic thinking skills, with an ability to thrive in a fast-paced environment. They should be a self-motivated individual who demonstrates excellent leadership and collaboration capabilities. A successful Senior Technical Product Marketing Manager will possess a passion for technology and innovation, coupled with a customer-centric mindset to effectively address market demands.