Sr. Technical Product Marketing Manager

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Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Technical Product Marketing Manager at EDB will play a pivotal role in driving the adoption of our products by crafting compelling marketing strategies and initiatives that resonate with target markets. This individual will work closely with cross-functional teams, including product management, engineering, and sales, to ensure alignment and effective communication of product value propositions. The successful candidate will leverage their deep understanding of both technical aspects and market dynamics to position EDB as a leader in the field, facilitating customer engagement and driving growth.

Job Responsibilities

• Develop and implement comprehensive marketing strategies for EDB's product portfolio, focusing on driving product awareness and usage.
• Collaborate with product management and engineering teams to articulate product features, benefits, and competitive differentiators.
• Create and execute go-to-market plans for new product launches, including messaging, positioning, and promotional activities.
• Engage with sales teams to develop sales enablement tools and training materials that support the sales process.
• Analyze market trends and customer feedback to inform product development and marketing strategies.
• Lead content development for various marketing collateral, including white papers, case studies, and webinars.
• Manage relationships with external partners and vendors to enhance product visibility and reach.
• Monitor marketing performance metrics and adjust strategies accordingly to achieve business objectives.

Qualifications

• Bachelor’s degree in Marketing, Business, Engineering, or a related field; MBA preferred.
• 5+ years of experience in technical product marketing, preferably within the software industry.
• Strong understanding of database technologies, cloud computing, and open-source software.
• Demonstrated ability to develop high-impact marketing strategies and execute successful campaigns.
• Excellent communication skills, both verbal and written, with a knack for simplifying complex technical concepts.
• Proficient in marketing analytics tools to gather insights and optimize performance.
• Strong project management skills with the ability to manage multiple priorities simultaneously.

Technologies & Tools

The Senior Technical Product Marketing Manager will utilize a variety of technologies and tools to enhance marketing efforts and track performance. These include Customer Relationship Management (CRM) systems such as Salesforce, marketing automation platforms like HubSpot or Marketo, data analytics tools such as Google Analytics, and collaboration software such as Slack and Microsoft Teams. Proficiency in these tools will be essential to effectively execute marketing strategies and measure success.

Ideal Candidates

Ideal candidates for the Senior Technical Product Marketing Manager position are highly motivated individuals with a passion for technology and a customer-centric mindset. They possess exceptional analytical abilities to interpret market data and inform strategic decisions. Successful candidates are proactive, adaptable, and thrive in fast-paced environments, demonstrating strong leadership and collaborative skills. A genuine interest in software products and a commitment to driving business results will set them apart in this role.