Sr. Technical Product Marketing Manager

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Job Overview

The Sr. Technical Product Marketing Manager at EDB will lead strategic marketing initiatives aimed at elevating the visibility and understanding of our product offerings. This role entails collaborating with cross-functional teams to develop comprehensive marketing strategies that communicate the value of EDB's technology solutions to both current and prospective clients. The ideal candidate will possess strong technical knowledge combined with marketing acumen, enabling them to effectively bridge the gap between product management and customer engagement.

Job Responsibilities

• Develop and execute product marketing strategies aligned with the overall business objectives and market trends.
• Create compelling content such as white papers, case studies, webinars, and presentations to showcase product capabilities and benefits.
• Collaborate with product management and engineering teams to gather insights and facilitate the launch of new products and features.
• Lead market research initiatives to understand customer needs, competitive landscape, and potential growth opportunities.
• Work closely with sales teams to develop sales tools and training programs that assist them in effectively positioning the product.
• Manage and optimize digital marketing campaigns, leveraging analytics to track performance and improve conversion rates.
• Serve as the Product Marketing representative in customer engagements, conferences, and industry events.
• Provide ongoing analysis of product performance in the market, suggesting areas for improvement and innovation.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in technical product marketing or related field, ideally within the software technology sector.
• Demonstrated understanding of database technologies and cloud computing.
• Strong analytical skills, with experience in data-driven marketing decision-making.
• Excellent written and verbal communication skills, with the ability to narrate complex technical concepts effectively.
• Proficiency in marketing automation platforms and CRM systems.
• Ability to work collaboratively in a team-oriented environment.

Technologies & Tools

The Sr. Technical Product Marketing Manager will utilize various technologies and tools including Salesforce for CRM management, HubSpot for marketing automation, Google Analytics for performance tracking, along with collaboration tools such as Slack and Microsoft Teams. Knowledge of advanced data analysis tools and software development environments is also beneficial.

Ideal Candidates

Ideal candidates will be highly motivated self-starters who possess a blend of technical knowledge and marketing expertise. They should demonstrate strong problem-solving capabilities and the ability to think strategically under pressure. Effective communicators with a talent for storytelling and relationship-building will excel in this role. Additionally, candidates should exhibit adaptability and a proactive nature, especially when navigating the changing landscapes of technology and market demands.