Sr. Technical Product Marketing Manager

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Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Sr. Technical Product Marketing Manager at EDB will play a pivotal role in developing and executing comprehensive marketing strategies for our cutting-edge products. This individual will be responsible for bridging the gap between product development and go-to-market strategies, ensuring that our offerings resonate with the target audience. By leveraging technical insights and market trends, the Sr. Technical Product Marketing Manager will enhance product positioning, drive demand generation, and facilitate cross-functional collaboration to achieve overall business objectives.

Job Responsibilities

• Develop and implement strategic marketing plans to promote EDB’s product offerings.
• Conduct comprehensive market research to identify customer needs and trends.
• Create compelling product messaging and positioning that clearly articulates value propositions.
• Work closely with product management and engineering teams to ensure alignment on product features and benefits.
• Collaborate with sales teams to enable effective selling strategies and deliver robust training resources.
• Manage product launch processes, coordinating with various stakeholders to ensure successful execution.
• Utilize analytics to track marketing performance and optimize campaigns accordingly.
• Engage with customers and industry influencers to build relationships and promote brand awareness.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in product marketing, preferably in the technology sector.
• Strong understanding of database management systems and cloud technologies.
• Excellent verbal and written communication skills with the ability to create high-quality marketing materials.
• Proven ability to work cross-functionally and manage multiple projects simultaneously.
• Analytical mindset with experience in leveraging data to inform marketing strategies.
• Demonstrated success in driving product adoption and customer engagement through innovative marketing campaigns.

Technologies & Tools

The Sr. Technical Product Marketing Manager will utilize a variety of technologies and tools, including CRM systems (e.g., Salesforce), marketing automation platforms (e.g., HubSpot), and analytics software (e.g., Google Analytics). Proficiency in content management systems and familiarity with digital marketing techniques will also be integral to this role. Additionally, working knowledge of collaboration tools such as Slack and Microsoft Teams will facilitate effective communication within cross-functional teams.

Ideal Candidates

Ideal candidates for the Sr. Technical Product Marketing Manager position will possess a blend of technical acumen and marketing expertise. They will be strategic thinkers and effective communicators, capable of translating complex technical concepts into accessible and engaging content. A passion for technology, coupled with strong interpersonal skills, will empower them to build relationships both internally and externally, fostering a collaborative environment. The best fit will also be adaptable, comfortable navigating a fast-paced and ever-evolving market landscape.