Sr. Technical Product Marketing Manager

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Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Technical Product Marketing Manager at EDB will be responsible for driving product marketing strategy and execution for our advanced database solutions. This role involves deep collaboration with various teams including product management, sales, and engineering to ensure the successful translation of complex technical concepts into compelling marketing narratives. The ideal candidate will leverage their expertise in product marketing and technology to enhance the positioning of EDB's offerings in the competitive landscape, enabling us to meet the needs of our customers and drive business growth.

Job Responsibilities

• Develop and implement comprehensive product marketing strategies to promote EDB’s technical products.
• Conduct market research to identify customer needs, competitive landscape, and emerging industry trends.
• Create and oversee the production of marketing materials, including brochures, case studies, and product demos.
• Collaborate with cross-functional teams to align product features with customer requirements and market opportunities.
• Train sales teams on product messaging, features, and benefits to enhance their understanding and ability to sell effectively.
• Engage with customers to gather feedback and insights, using this information to refine product positioning and messaging.
• Measure and analyze the effectiveness of marketing campaigns, adjusting strategies as necessary to achieve goals.

Qualifications

• Master’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in product marketing, with a focus on technical or software products.
• Strong understanding of database technologies and cloud computing.
• Excellent communication and presentation skills, with the ability to articulate complex technical concepts to a non-technical audience.
• Proven track record of successfully launching products and driving market adoption.
• Ability to work collaboratively across multiple teams and stakeholders.

Technologies & Tools

The Senior Technical Product Marketing Manager will leverage a variety of technologies and tools, including but not limited to marketing automation software (e.g., HubSpot, Marketo), customer relationship management (CRM) systems (e.g., Salesforce), analytics tools (e.g., Google Analytics), and content management systems (CMS) for effective marketing campaign execution and performance tracking.

Ideal Candidates

The ideal candidate for the Senior Technical Product Marketing Manager position at EDB possesses a combination of analytical thinking and creative problem-solving skills. They thrive in a fast-paced environment and are driven by results. A successful candidate is also adaptable, willing to embrace change, and eager to learn about new technologies. Strong leadership and interpersonal skills are essential, as well as a passion for communicating technical subjects in a clear and engaging manner.