Sr. Technical Product Marketing Manager

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Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Technical Product Marketing Manager at EDB will play a pivotal role in driving the marketing strategy for our innovative database technology solutions. This position requires a deep understanding of technical concepts and the ability to communicate complex ideas effectively to diverse audiences. The ideal candidate will collaborate cross-functionally with product development, sales, and customer support teams to align marketing initiatives with business goals, thus enhancing product visibility and customer engagement. They will also analyze market trends and customer feedback to inform product positioning and tactics, ensuring that EDB remains a leader in the database market sector.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies for EDB's database technologies.
• Position and differentiate products in the market based on extensive market research and competitive analysis.
• Collaborate closely with product management to create product messaging and positioning that resonates with target audiences.
• Create compelling marketing collateral, including presentations, white papers, datasheets, and case studies.
• Lead product launches and ensure alignment across marketing, sales, and technical teams.
• Engage with customers and industry influencers to gather feedback and develop insights into market demands.
• Monitor and report on key metrics related to product marketing performance and ROI.
• Train the sales team on product offerings and enhancements to improve customer engagement and close rates.

Qualifications

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field; MBA preferred.
• At least 5 years of experience in product marketing, with a strong technical background in software or SaaS products.
• Proven experience in executing successful go-to-market strategies and product launches.
• Strong understanding of database technologies and their applications in various industries.
• Excellent written and verbal communication skills, with the ability to distill complex technical concepts for a broad audience.
• Highly organized with strong project management skills, able to manage multiple initiatives simultaneously.
• Analytical mindset with a focus on leveraging data to inform marketing decisions.

Technologies & Tools

The Senior Technical Product Marketing Manager will engage with a range of technologies and tools including customer relationship management (CRM) software, marketing automation platforms, data analytics tools, content management systems, and collaboration software. Familiarity with database management systems, cloud technologies, and SaaS solutions is essential to communicate effectively with both technical and non-technical teams.

Ideal Candidates

The ideal candidate for this position will possess a strong blend of analytical thinking and creative problem-solving abilities. They will be proactive, adaptable, and have a passion for technology and its role in transforming businesses. Excellent interpersonal skills to build relationships with stakeholders at all levels are crucial. A results-oriented mindset, combined with the capability to work collaboratively in a fast-paced environment, will greatly benefit candidates aiming for success in this role.