Sr. Technical Product Marketing Manager

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Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Sr. Technical Product Marketing Manager at EDB will play a crucial role in driving the marketing strategy for our innovative database solutions. This individual will work closely with product management, sales, and engineering teams to provide a comprehensive view of the product landscape. The successful candidate will be responsible for creating impactful marketing materials, developing go-to-market strategies, and ensuring effective communication of product features and benefits to target audiences. The role requires a blend of technical acumen and marketing expertise to effectively position our products in the competitive landscape.

Job Responsibilities

• Develop and execute detailed product marketing strategies that align with overall business objectives.
• Create high-quality marketing materials, including datasheets, presentations, and case studies.
• Collaborate with the product management team to define product positioning and messaging.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Lead product launches and enable the sales team with compelling marketing content and training.
• Engage with customers and partners to understand their needs and feedback on product development.
• Manage and optimize digital marketing campaigns to drive product awareness and leads.

Qualifications

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field; MBA preferred.
• 5+ years of experience in product marketing, preferably in the software or technology sector.
• Strong understanding of database technologies and cloud computing solutions.
• Proven track record in developing and executing successful marketing campaigns.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders.
• Strong analytical skills with experience in market analysis and metrics-driven decision-making.

Technologies & Tools

The Sr. Technical Product Marketing Manager will utilize a variety of technologies and tools to support marketing initiatives. This includes Customer Relationship Management (CRM) systems such as Salesforce, marketing automation platforms like HubSpot, and analytics tools such as Google Analytics. Familiarity with content management systems (CMS) and social media management tools will also be essential to coordinate marketing campaigns effectively.

Ideal Candidates

Ideal candidates for the Sr. Technical Product Marketing Manager position will possess a unique balance of technical knowledge and product marketing experience. They should be self-motivated, innovative thinkers who are able to thrive in a fast-paced environment and tackle complex challenges with creative solutions. Strong collaboration skills and the ability to foster relationships both internally and externally are critical for success. A passion for understanding customer needs and a drive for delivering exceptional product value will also set candidates apart in this role.