Sr. Technical Product Marketing Manager

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Job Overview

The Senior Technical Product Marketing Manager at EDB will play a pivotal role in shaping the product marketing strategy and driving the promotion of our comprehensive suite of database solutions. This position requires a deep understanding of both product features and market needs, enabling the successful candidate to craft compelling narratives and develop effective go-to-market strategies. They will collaborate closely with cross-functional teams including product management, sales, and customer success to ensure alignment and drive engagement across target industries.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies to support product launches and ongoing marketing efforts.
• Conduct market research and competitive analysis to identify trends, insights, and opportunities for product positioning.
• Collaborate with product management to create clear and compelling product messaging and positioning that resonates with target audiences.
• Work with sales teams to equip them with the necessary tools, training, and resources to effectively communicate product value to customers.
• Create engaging content such as white papers, case studies, presentations, and webinars to educate and inform stakeholders.
• Analyze and report on the effectiveness of marketing strategies and tactics, utilizing data to drive improvements.
• Manage cross-functional team collaborations to ensure timely execution of marketing initiatives and product timelines.
• Liaise with external partners and stakeholders to expand the reach and influence of EDB’s product offerings.

Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field; MBA preferred.
• Minimum of 5-7 years of experience in technical product marketing or related roles, preferably in the software or database industry.
• Proven ability to develop and execute successful product marketing campaigns that drive business outcomes.
• Strong analytical skills with the ability to interpret market and product data to inform decision-making.
• Excellent written and verbal communication skills, with the ability to convey complex technical concepts clearly and concisely.
• Experience with digital marketing tools and platforms, including social media, email marketing, and content management systems.
• Ability to thrive in a fast-paced, matrixed organization and work collaboratively within cross-functional teams.

Technologies & Tools

The Senior Technical Product Marketing Manager will utilize a variety of technologies and tools to enhance marketing efforts, including but not limited to CRM software such as Salesforce, marketing automation tools such as HubSpot, data analytics platforms, content management systems, and collaboration tools such as Slack and Asana. Familiarity with database technologies and cloud solutions will also be advantageous in articulating EDB’s product value propositions.

Ideal Candidates

Ideal candidates for this position will possess a strategic mindset coupled with a passion for technology and product marketing. They will demonstrate strong leadership skills and the ability to influence stakeholders at all levels. A proactive and self-motivated approach to problem-solving, along with the ability to adapt quickly to changing market conditions, will be essential. Additionally, a collaborative spirit and a commitment to excellence will ensure success in this dynamic role at EDB.