Sr. Technical Product Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Technical Product Marketing Manager at EDB will be instrumental in developing and executing a comprehensive marketing strategy for our innovative database solutions. This role involves collaborating closely with product management, sales, and engineering teams to convey the technical advantages of our offerings. The successful candidate will lead go-to-market initiatives, optimize product positioning, and enhance customer engagement through targeted marketing campaigns and resource creation.

Job Responsibilities

• Develop and implement strategic marketing plans for EDB’s product portfolio, ensuring alignment with business objectives.
• Work in partnership with product management to understand product features and benefits, translating technical specifications into compelling marketing narratives.
• Create and maintain comprehensive competitive analysis and market research to refine positioning and messaging.
• Lead the execution of product launches, coordinating across teams to ensure successful completion and market penetration.
• Develop marketing collateral, including white papers, case studies, webinars, and presentations to support sales efforts.
• Collaborate with the sales team to design training programs and tools that enhance their ability to communicate product value to customers.
• Monitor and analyze campaign performance metrics to optimize strategies and enhance overall marketing effectiveness.
• Support strategic partnerships and alliances through joint marketing initiatives and integrated campaigns.

Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field; MBA preferred.
• A minimum of 5 years of experience in product marketing, specifically within the technology or software industry.
• Proven expertise in positioning and messaging of technical products, with a strong understanding of database technologies.
• Exceptional written and verbal communication skills, with a talent for creating persuasive marketing materials.
• Strong analytical skills to assess performance metrics and derive actionable insights.
• Experience in leading cross-functional projects and initiatives in a collaborative team environment.
• Proficiency with marketing automation tools and CRM systems; familiarity with digital marketing strategies is preferred.

Technologies & Tools

The Senior Technical Product Marketing Manager will utilize a variety of technology tools and platforms to execute marketing strategies. This includes customer relationship management (CRM) systems such as Salesforce, marketing automation platforms like HubSpot or Marketo, and analytical tools such as Google Analytics to track campaign performance. Familiarity with database technologies such as PostgreSQL and tools for data visualization will also be beneficial for creating technical content.

Ideal Candidates

Ideal candidates for the Senior Technical Product Marketing Manager position will possess a blend of strategic thinking and technical marketing prowess. They should have a customer-centric mindset, with the ability to empathize with diverse user needs and translate those insights into effective marketing strategies. Strong interpersonal skills and the ability to work collaboratively across departments are essential for success in this role. A proactive approach to problem-solving and the ability to thrive in a fast-paced environment will further enhance their fit within the EDB team.