Sr. Technical Product Marketing Manager

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Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Overview

The Sr. Technical Product Marketing Manager at EDB will play a pivotal role in bridging the gap between product development and market strategy. This position encompasses the creation and execution of comprehensive marketing strategies for EDB's product offerings, aimed at enhancing customer engagement and driving growth. The ideal candidate will work closely with product management, sales, and engineering teams to translate complex technical concepts into compelling marketing narratives, ensuring that the value propositions resonate with our target audiences while facilitating greater market adoption.

Job Responsibilities

• Develop and implement innovative product marketing strategies that align with EDB's business objectives.
• Collaborate with product management and engineering teams to create detailed product messaging and positioning that highlight key differentiators.
• Conduct market research and competitive analysis to identify customer needs and emerging trends.
• Create high-quality marketing collateral, including product brochures, case studies, and white papers.
• Lead product launch initiatives and promotional campaigns, ensuring timely execution and effective communication across all channels.
• Engage with stakeholders to collect feedback and insights, using this information to refine marketing strategies as needed.
• Support sales teams with training and resources to enable successful selling of EDB products.
• Measure and report on the performance of marketing activities, providing recommendations for optimization.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• A minimum of 5 years of experience in product marketing, preferably within the technology sector.
• Proven experience in developing and executing successful marketing strategies for technical products.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills, with the ability to present complex concepts clearly.
• Demonstrated ability to work collaboratively with cross-functional teams.
• Familiarity with digital marketing tools and techniques.

Technologies & Tools

The Sr. Technical Product Marketing Manager will utilize various technologies and tools integral to product marketing and project management. This includes customer relationship management (CRM) platforms like Salesforce, analytics tools such as Google Analytics, marketing automation software like HubSpot or Marketo, and project management applications such as Asana or Trello. Proficiency in these tools is essential for effective execution of marketing strategies and performance analysis.

Ideal Candidates

Ideal candidates for the Sr. Technical Product Marketing Manager position are proactive, strategic thinkers with a knack for storytelling. They possess strong interpersonal skills, fostering collaboration across diverse teams while maintaining a customer-centric approach to marketing. Individuals should be adaptable, able to thrive in a fast-paced environment, and passionate about technology and innovation. A keen understanding of market dynamics, paired with a results-oriented mindset, will enable them to drive impactful marketing initiatives that deliver measurable outcomes.