Sr. Technical Product Marketing Manager

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Job Overview

The Senior Technical Product Marketing Manager at EDB will be responsible for developing and executing effective marketing strategies for our technical products. This role involves collaborating closely with cross-functional teams including product management, sales, and engineering to drive product positioning and messaging that resonates with our target audience. The ideal candidate will leverage deep technical understanding to articulate product benefits, conduct market research, and analyze competitive landscapes to enhance market share and drive revenue growth.

Job Responsibilities

• Develop and implement comprehensive product marketing strategies and campaigns that align with business objectives.
• Create and maintain compelling product positioning, messaging, and value propositions tailored for diverse customer segments.
• Conduct market research and analysis to identify trends, customer needs, and opportunities for product enhancement.
• Collaborate with product management to refine product roadmap and features based on market feedback and competitive analysis.
• Work closely with the sales team to prepare training materials, sales enablement tools, and product demonstrations.
• Monitor and analyze product performance metrics, adjusting marketing tactics to optimize reach and engagement.
• Lead and contribute to the development of marketing collateral, including brochures, white papers, case studies, and digital content.
• Manage external partnerships and collaborations to enhance product visibility and market reach.
• Organize and participate in industry events, webinars, and conferences to promote EDB products and engage with prospective customers.

Qualifications

• Master’s degree in Marketing, Business, or a related field preferred.
• A minimum of 7 years of experience in product marketing, preferably in the technology sector.
• Strong technical background with significant experience in database technology, cloud computing, or related areas.
• Demonstrated ability to develop and execute successful marketing strategies that drive product adoption.
• Excellent written and verbal communication skills with the ability to convey complex technical concepts clearly.
• Proficient in market research methodologies and analytical tools.
• Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
• Experience in Salesforce, HubSpot, or similar CRM and marketing automation tools is a plus.

Technologies & Tools

The Senior Technical Product Marketing Manager will utilize various technologies and tools including customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot, and analytical tools for market research and performance tracking. Familiarity with data visualization tools and collaboration software will also be key to effectively performing the responsibilities of the role.

Ideal Candidates

The ideal candidates will possess a blend of technical knowledge and marketing acumen, along with the ability to communicate effectively with both technical and non-technical stakeholders. They should be innovative thinkers who can approach problems creatively and adapt to a fast-paced, evolving market. Strong interpersonal skills, enthusiasm for technology, and a commitment to customer-centric marketing will further position them as valuable contributors to EDB's success.