Sr. Technical Product Marketing Manager

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Job Overview

The Senior Technical Product Marketing Manager at EDB will be responsible for driving the go-to-market strategy for our product offerings. This role involves collaborating with cross-functional teams to develop marketing strategies that resonate with our target audience and align with our product development objectives. The ideal candidate will leverage their technical expertise and market understanding to position our products effectively while also driving demand generation and ensuring a cohesive brand presence across all channels. They will take ownership of product messaging and marketing materials, contribute to thought leadership initiatives, and ultimately help elevate the EDB brand in the competitive database solutions market.

Job Responsibilities

• Develop and execute comprehensive marketing strategies for EDB's product lines to maximize market penetration and revenue growth.
• Collaborate with product management and engineering teams to understand product features and translate them into client-facing marketing materials.
• Create impactful product content, including datasheets, whitepapers, case studies, and presentations that highlight product benefits and value propositions.
• Conduct market research and competitive analysis to inform product positioning, messaging, and to identify growth opportunities.
• Lead the execution of product launches and promotional campaigns, ensuring alignment across various marketing channels.
• Analyze and report on the effectiveness of marketing programs and adjust strategies based on performance metrics and insights.
• Engage with key stakeholders, including sales teams and partners, to ensure the alignment of marketing and sales goals.
• Act as a subject matter expert, representing EDB at industry events, webinars, and conferences to elevate brand awareness and market presence.

Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field; Master's degree preferred.
• 5+ years of experience in product marketing within the technology sector, specifically in database solutions, software, or cloud technologies.
• Strong understanding of technical concepts and ability to communicate them effectively to both technical and non-technical audiences.
• Proven track record in developing successful go-to-market strategies and executing marketing campaigns.
• Excellent verbal and written communication skills, with the ability to create compelling marketing narratives.
• Experience working with cross-functional teams, demonstrating strong collaboration and project management skills.
• Proficiency in using marketing automation tools, CRM systems, and analytics platforms to measure marketing success.

Technologies & Tools

The Senior Technical Product Marketing Manager will utilize various technologies and tools to execute their responsibilities effectively. This includes marketing automation software such as HubSpot or Marketo, CRM platforms like Salesforce, and analytics tools such as Google Analytics or Tableau to track campaign performance and customer behavior. Familiarity with content management systems and social media marketing tools is also essential for ensuring consistent messaging and audience engagement across platforms.

Ideal Candidates

The ideal candidate for the Senior Technical Product Marketing Manager position is a proactive and strategic thinker with a passion for technology and marketing. They possess exceptional analytical skills to assess market trends and the impact of marketing initiatives. Candidates should demonstrate creativity and innovation in their approach to product positioning and messaging. Additionally, strong interpersonal skills are essential for effective collaboration with diverse teams and stakeholders. A results-driven attitude combined with a deep understanding of customer needs and industry dynamics will distinguish the ideal candidate in this pivotal role at EDB.