Sr. Technical Product Marketing Manager

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Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Sr. Technical Product Marketing Manager at EDB will play a pivotal role in orchestrating the product positioning and messaging for our advanced database solutions. This individual will collaborate closely with product management, sales, and product development teams to enhance product offerings and drive customer engagement. By leveraging market insights and competitive analysis, the manager will establish strategies to promote our products and articulate their value propositions to diverse audiences effectively.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies for EDB’s database solutions.
• Craft and communicate differentiated product positioning and messaging that resonates with target markets.
• Collaborate with the product management team on product releases, ensuring alignment with market demands.
• Conduct thorough market research to identify customer needs and competitive landscape.
• Oversee the creation of marketing collateral, including datasheets, case studies, and white papers.
• Coordinate with sales teams to support training and enablement on product features and benefits.
• Measure and report on the effectiveness of marketing campaigns, adjusting efforts based on performance data.
• Engage with customers and stakeholders to gather testimonials and case studies that demonstrate product value.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• A minimum of 5-7 years of experience in product marketing within the technology or software industry.
• Proven understanding of database technologies, cloud services, and related infrastructure solutions.
• Excellent verbal and written communication skills with a talent for simplifying complex concepts.
• Strong analytical skills, with experience in market research and competitive analysis.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency in marketing automation tools and CRM systems.

Technologies & Tools

The Sr. Technical Product Marketing Manager will utilize a variety of technologies and tools in their role, including customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot or Marketo, analytics tools such as Google Analytics, along with project management software to streamline workflows and collaborate effectively with cross-functional teams.

Ideal Candidates

The ideal candidate for the Sr. Technical Product Marketing Manager position will possess strong strategic thinking capabilities and a results-oriented mindset. They will exhibit excellent interpersonal skills, allowing them to work effectively with diverse teams and stakeholders. A successful individual in this role will be innovative and agile, capable of adapting to changing market conditions and customer needs while demonstrating a passion for technology and commitment to driving business success.