Sr. Technical Product Marketing Manager

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Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Technical Product Marketing Manager at EDB will be responsible for shaping the marketing strategy for our database products while collaborating closely with product management, engineering, and sales teams. This role encompasses creating compelling content, conducting market research, and developing a deep understanding of our ecosystem. The ideal candidate will drive go-to-market strategies, enhance product visibility, and ultimately support sales growth through effective marketing initiatives that resonate with both technical and non-technical audiences.

Job Responsibilities

• Develop and execute impactful marketing strategies for EDB's product lines.
• Create technical content, including whitepapers, case studies, and blog posts that communicate complex ideas clearly.
• Collaborate with product management and engineering teams to gather insights that inform marketing strategies.
• Conduct competitive analysis and market research to identify opportunities and threats.
• Lead product launches, ensuring all aspects are coordinated and executed effectively.
• Engage with partners and customers to understand their needs and relay that information to internal teams.
• Analyze marketing effectiveness and ROI, making data-driven recommendations for improvement.
• Support sales teams with training and materials to enhance their ability to sell EDB's products.
• Monitor industry trends and adjust marketing strategies to stay aligned with market demands.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferable.
• A minimum of 5 years of experience in product marketing, preferably in the technology industry.
• Strong technical background with a proven ability to understand complex database technologies.
• Excellent communication skills, both verbal and written, with a focus on technical content creation.
• Experience in developing go-to-market strategies and executing product launches.
• Ability to work collaboratively across multiple teams and manage projects effectively.
• Proficient in analytics tools to measure marketing performance.

Technologies & Tools

The Senior Technical Product Marketing Manager will leverage a variety of technologies and tools to perform their responsibilities effectively. These include marketing automation platforms, customer relationship management (CRM) systems, analytics tools such as Google Analytics or Adobe Analytics, and content management systems (CMS). Familiarity with database management tools and an understanding of technology stacks relevant to our products are critical for success in this role.

Ideal Candidates

An ideal candidate will possess not only the requisite skills and experience but also an innovative mindset and a passion for technology. They should have the ability to translate technical concepts into customer-centric messaging and demonstrate a results-oriented approach. Strong interpersonal skills, adaptability, and a commitment to continuous learning will further enable them to excel in this dynamic environment at EDB.