Sr. Technical Product Marketing Manager

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Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Technical Product Marketing Manager at EDB will play a pivotal role in bridging the gap between product development and the market. This position requires a deep understanding of technical product capabilities, as well as the ability to communicate the unique value propositions effectively to various stakeholders, including customers, partners, and internal teams. The successful candidate will oversee product marketing strategies, execute go-to-market plans, and drive product positioning initiatives, all while contributing to the overall vision and growth of the organization.

Job Responsibilities

• Develop and implement comprehensive product marketing strategies that align with corporate objectives.
• Collaborate with product management, sales, and technical teams to create effective go-to-market plans.
• Conduct market research and competitive analysis to identify trends and inform marketing strategies.
• Create and manage compelling product messaging and positioning across various channels.
• Support sales and marketing teams by providing necessary training, tools, and resources.
• Oversee the development of marketing collateral, including datasheets, presentations, and case studies.
• Utilize metrics and analytics to evaluate campaign performance and adjust strategies accordingly.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 5-7 years of experience in product marketing, preferably in technology or SaaS sectors.
• Strong technical background with the ability to understand complex software products.
• Proven experience in developing and executing successful marketing strategies.
• Excellent communication skills, both written and verbal, with the ability to present to technical and non-technical audiences.
• Experience with content creation and digital marketing tools.
• Demonstrated analytical skills with a data-driven mindset.

Technologies & Tools

The Senior Technical Product Marketing Manager will utilize several technologies and tools in their role, including analytics platforms like Google Analytics for measuring marketing campaign performance, CRM systems such as Salesforce for customer relationship management, and content management systems for marketing content distribution. Familiarity with digital marketing tools, email marketing platforms, and social media management frameworks will also be essential in order to effectively reach target audiences.

Ideal Candidates

Ideal candidates for this position will possess a blend of technical knowledge and marketing expertise, enabling them to understand and convey complex product features to diverse audiences. They should be self-starters with a results-oriented mindset and possess strong collaboration skills, allowing them to work effectively with cross-functional teams. Strong problem-solving abilities, along with a passion for technology and innovation, will also contribute to their success in this dynamic role at EDB.