Sr. Technical Product Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Sr. Technical Product Marketing Manager at EDB will play a pivotal role in driving the go-to-market strategy for our innovative database solutions. This leadership position necessitates a blend of technical expertise and marketing acumen, enabling the successful candidate to effectively articulate product value propositions and market differentiation. The individual will collaborate across teams, including product management, sales, and customer support, to enhance product offerings and ensure alignment with customer needs. The successful candidate will also monitor market trends and competitive landscape to inform strategies and solidify EDB's market presence.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies that align with business goals.
• Create compelling product positioning and messaging that resonates with target audiences.
• Collaborate with product management to influence product roadmap based on market demands and customer feedback.
• Lead the creation of marketing materials such as datasheets, white papers, and case studies.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Train sales teams on product knowledge and competitor positioning.
• Plan and execute product launches, ensuring cross-functional collaboration and communication.
• Measure and analyze the effectiveness of marketing campaigns and adjust strategies accordingly.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred.
• A minimum of 7 years of experience in product marketing within the technology sector.
• Proven track record of developing successful product marketing strategies and marketing collateral.
• Strong technical understanding of database technologies, cloud computing, and software development.
• Exceptional written and verbal communication skills.
• Experience working cross-functionally in fast-paced environments.
• Analytical mindset with a strong ability to utilize data in decision-making.

Technologies & Tools

The Sr. Technical Product Marketing Manager will utilize a range of technologies and tools, including but not limited to, CRM systems like Salesforce, marketing automation platforms such as HubSpot, analytics tools for campaign tracking and reporting, and collaboration software like Slack and Microsoft Teams. Proficiency in presentation software, including Microsoft PowerPoint and web-based tools for content creation, is also essential to effectively communicate product strategies and updates.

Ideal Candidates

The ideal candidate for the Sr. Technical Product Marketing Manager position will be a strategic thinker with a passion for technology and innovation. They will possess strong leadership qualities and be adept at working collaboratively across departments. A successful candidate will be results-driven, demonstrating a keen understanding of customer insights, market trends, and competitive dynamics. Excellent communication skills, both written and verbal, coupled with a proactive approach to problem-solving and a deep empathetic understanding of customer needs, will make them a valuable addition to the EDB team.