Sr. Technical Product Marketing Manager

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Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Sr. Technical Product Marketing Manager at EDB will play a pivotal role in driving the go-to-market strategy for EDB's innovative products and solutions. This position requires a deep understanding of both technical and marketing disciplines, enabling the successful candidate to bridge the gap between product development and market needs. The ideal candidate will be responsible for developing product positioning, messaging, and value proposition, conducting market research, and collaborating closely with the sales and engineering teams to ensure product success in a competitive landscape.

Job Responsibilities

• Develop and execute comprehensive marketing strategies for EDB’s product portfolio, aligning with business goals.
• Conduct market research to identify customer needs, market trends, and competitive landscape insights to inform product strategy.
• Create compelling product positioning and messaging that resonates with target audiences, differentiating EDB’s offerings in the marketplace.
• Collaborate with cross-functional teams including product management, sales, and engineering to ensure successful product launches and ongoing product lifecycle management.
• Design and implement sales enablement tools and training materials to support the sales team in promoting EDB’s products effectively.
• Manage and optimize marketing budgets, analyzing campaign effectiveness and performance metrics to drive continuous improvement.
• Lead communication efforts through various channels, including webinars, tradeshows, and digital media, to drive product awareness and education.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a relevant technical field; MBA is a plus.
• 5+ years of experience in product marketing, ideally within the technology or software industry.
• Strong understanding of database technologies and software development processes.
• Proven ability to develop effective marketing strategies and campaigns that drive product adoption and revenue growth.
• Exceptional communication and presentation skills, with the ability to convey complex technical concepts to diverse audiences.
• Experience with data-driven marketing techniques and analytics tools.
• Ability to thrive in a fast-paced environment and manage multiple priorities effectively.

Technologies & Tools

The Sr. Technical Product Marketing Manager will utilize a variety of technologies and tools to effectively perform their duties, including marketing automation software (such as HubSpot or Marketo), customer relationship management (CRM) systems (like Salesforce), analytics platforms (such as Google Analytics), and collaboration tools (including Slack and Microsoft Teams). Proficiency in content management systems (CMS) and familiarity with data visualization tools will also be essential for creating impactful marketing materials and reports.

Ideal Candidates

Ideal candidates for this position will possess a strong blend of technical expertise and marketing acumen, complemented by excellent analytical and problem-solving skills. They should exhibit a proactive approach to challenges and be able to work collaboratively in a cross-functional environment. Strong interpersonal skills and a talent for storytelling will enable them to effectively engage with both internal teams and external customers. Additionally, a passion for technology, innovation, and a commitment to customer success are critical traits that will contribute to their effectiveness and long-term success in this role.