Sr. Technical Product Marketing Manager

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Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Technical Product Marketing Manager at EDB will play a critical role in driving the adoption and success of EDB’s products within the marketplace. This position requires a strategic thinker with a strong technical background who can effectively communicate product value to target audiences. The successful candidate will collaborate closely with product management, sales, and engineering teams to ensure the development of compelling marketing strategies that resonate with potential users and drive product growth. The role may involve overseeing marketing initiatives, crafting product messaging, and analyzing market trends to position EDB as a leader in database solutions.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies that align with EDB’s business goals.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Collaborate with product management to define product roadmap and positioning.
• Create compelling product messaging and content for various marketing channels, including digital, social media, and events.
• Work with sales teams to provide training and resources that enhance product understanding and facilitate customer engagement.
• Analyze and report on marketing campaign performance metrics to optimize strategies.
• Engage with industry analysts and media to drive positive product coverage and brand awareness.
• Attend and represent EDB at industry conferences and trade shows, providing insights and knowledge to potential customers.

Qualifications

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field; Master’s degree is a plus.
• A minimum of 5 years of experience in product marketing, preferably in the technology or software industry.
• Demonstrated experience in managing technical products and translating complex concepts into marketable content.
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent verbal and written communication skills, with the ability to engage a wide range of stakeholders.
• Proficiency in marketing automation tools and CRM software (e.g., Salesforce, HubSpot).
• Understanding of relational databases and cloud technologies is highly desirable.

Technologies & Tools

The Senior Technical Product Marketing Manager will utilize a variety of technologies and tools to fulfill their responsibilities. These may include marketing automation tools like HubSpot, CRM systems such as Salesforce for managing customer relationships, and analytics platforms for tracking campaign performance. Familiarity with project management software and collaboration tools will also be beneficial in streamlining workflows and ensuring communication across departments.

Ideal Candidates

Ideal candidates for the Senior Technical Product Marketing Manager position will possess a unique blend of technical expertise and marketing acumen. They should demonstrate exceptional strategic thinking capabilities, along with a proactive attitude towards understanding customer needs and market dynamics. Strong interpersonal skills to effectively collaborate with cross-functional teams, and a passion for technology and innovation, especially in database solutions, will greatly enhance their suitability for this role. Additionally, the ability to thrive in a fast-paced environment and adaptability to changing market trends are crucial characteristics that will make a potential candidate stand out.